Mazda Europe has named Martijn ten Brink as its vice president of sales in Europe, making him in charge of the carmaker’s sales activities in the region. Ten Brink, who is currently leading Mazda in the Netherlands and Belgium, will succeed Philip J. Waring, who died at the end of July. Waring was also chief operating officer of Mazda Europe.
In his new role, Ten Brink will oversee Mazda’s 22 national sales companies and an independent network of distributors in Europe. Ten Brink will report directly to Mazda Europe chief executive Jeff Guyton. He joined Mazda in 1999 and since then has held several sales and marketing position in the carmaker’s sales unit in Europe and at Mazda Europe’s HQ.
In 2008, ten Brink set up Mazda’s sales unit in the Netherlands, and then became chief of the carmaker’s operations in in Belgium and Luxembourg markets three years later.
Ten Brink is taking over Mazda Europe’s sales at a time when the Japanese brand is benefiting from the recovery in demand in the region, and at a time when its own sales were boosted by rollouts of new products like the CX5 SUV, Mazda3 compact, and midsize Mazda6.
Mazda posted a 23-percent jump in sales in Europe in the first half of 2014 to 92,430 units, according to industry association ACEA. [source: Mazda]