Martin Apfel leaves General Motors after 27 years

Article by Anita Panait, on July 16, 2013

Martin Apfel is leaving his posts as president of GM Southeast Asia, GM Thailand and Chevrolet sales in Thailand to pursue other interest, General Motors has disclosed.  He had been with GM since 1986. His positions will be temporarily filled by two executives. Jim DeLuca, vice president of manufacturing for GM's international operations, will suit up part of Apfel's role, while Mark Barnes, sales and marketing vice president for GM's international operations and chief country operations officer for Africa and Australia, will temporarily lead sales and marketing in Southeast Asia.

Apfel is the second high-level overseas executive at GM to leave the US carmaker in the last few weeks.  Susan Docherty, Chevrolet and Cadillac sales chief in Europe, will leave the carmaker on September 30 after 27 years of service.

On June 25, 2013, GM appointed Alan Batey to serve as the new chief for global Chevrolet, which accounts for over 50% half of the carmaker’s sales around the world. GM has been marketing vehicles in Southeast Asia since before World War II, but remains a quite small player.

GM, however, as well as global carmakers, sees Southeast Asian markets including Indonesia as possible growth engines.  GM currently controls less than 1 percent of the market in Indonesia. GM chief executive Dan Akerson, however, remarked that the US carmaker could increase its current share to between 7 to 10 percent in the future.

Topics: gm

If you liked the article, share on:

Comments

Recommended

Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries