Martin Apfel leaves General Motors after 27 years

Article by Anita Panait, on July 16, 2013

Martin Apfel is leaving his posts as president of GM Southeast Asia, GM Thailand and Chevrolet sales in Thailand to pursue other interest, General Motors has disclosed.  He had been with GM since 1986. His positions will be temporarily filled by two executives. Jim DeLuca, vice president of manufacturing for GM's international operations, will suit up part of Apfel's role, while Mark Barnes, sales and marketing vice president for GM's international operations and chief country operations officer for Africa and Australia, will temporarily lead sales and marketing in Southeast Asia.

Apfel is the second high-level overseas executive at GM to leave the US carmaker in the last few weeks.  Susan Docherty, Chevrolet and Cadillac sales chief in Europe, will leave the carmaker on September 30 after 27 years of service.

On June 25, 2013, GM appointed Alan Batey to serve as the new chief for global Chevrolet, which accounts for over 50% half of the carmaker’s sales around the world. GM has been marketing vehicles in Southeast Asia since before World War II, but remains a quite small player.

GM, however, as well as global carmakers, sees Southeast Asian markets including Indonesia as possible growth engines.  GM currently controls less than 1 percent of the market in Indonesia. GM chief executive Dan Akerson, however, remarked that the US carmaker could increase its current share to between 7 to 10 percent in the future.

Topics: gm

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries