Martin Sander is the next Director of Audi UK

Article by Christian Andrei, on November 7, 2011

The next Director of Audi UK is Martin Sander, who is currently the President and CEO of Audi Canada. He replaces Jeremy Hicks who departed the company months ago. Sander will begin his duties as a director on January 3, 2012. He started his career in Audi 16 years ago. He had done very well in Audi AG in Germany as well as in other parts of Europe.

His experience in marketing and operations is extensive. In fact, he had served as the Director of Sales for Northern Europe and Head of Retail Marketing and CRM.

As the head of Audi Canada since 2009, he has been given credit for the intense sales growth and the expanding dealer network. He also helmed the company to have significantly good customer satisfaction results. Sander, 44, is a mechanical engineering graduate and is married with two children.

According to Volkswagen Group UK Managing Director Simon Thomas, Sander is the “ideal person to lead the brand to even greater success in all areas over the coming years.” In this new role, Sander will be based at the Volkswagen Group headquarters in Milton Keynes. He takes on the new position at a time when the UK sales performance of the ‘Vorsprung durch Technik’ brand is at an all- time-high. It was able to surpass its previous record of 100,864 cars in September 2011.

Audi disclosed plans that it will be entering a new segment in the market with the Q3. This premium SUV is versatile, efficient, and sporty and comes in a compact-class form. Without a doubt this is a vehicle that is comfortable to drive whether on the road or off the highway.

Through the Q3, the brand is able to show its very own technology on each part from the chassis, the body, its drivetrain, and all the way to the multimedia features and assistance systems. Indeed, many of the solutions fitted inside show that it came directly from the luxury class. One look at the Q3 and one can instantly see that it is part of the Audi family, albeit the youngest member.

Its sporty qualities are defined by its coupe-like lines with the front and the rear features being highlighted by the unique lights and the arched surfaces, in sheet metal, and are framed elegantly by sharp edges.

Though the Q3’s base version will be made available at a later date, it is expected to weigh around 1,445 kilograms, or about 3,186 pounds. The occupant cell is clearly quiet, safe, and rigid, and all owe to the use of various ultra-high strength steels. However, the tailgate and the engine hood are composed of aluminum. Being part of the Q range, the undivided tail lights of the Q3 have been integrated to its tailgate which then wraps around its pillars.

Dimension of the Q3 reveal that total length is at 4.32 meters (14.40 feet) with width at 1.83 meters (6.00 feet) and height at 1.59 meters (5.22 feet). Coefficient of drag is surprisingly low with Cd at 0.32. The dynamism of this model is evidenced by the flat D-pillars and the low roof line which starts to go down rather early. There are different choices for the add-on parts with customers being able to select the body color, in black, or even anthracite.

The brand is further offering a selection of two packages for the exterior. For those who avail of the LED daytime running lights with the xenon plus units, they will get the option of having the wedge-shaped headlights. It should be noted that the daytime running lights have been combined to its tail lights, also using LED.

Topics: audi, uk

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