Mary Barra says GM is riding a wave of new products in North America

Article by Anita Panait, on February 11, 2014

While changes in the management at General Motors are understandable considering that it has a new chief executive in Mary Barra, there are concerns, especially among dealers, that top changes on the carmaker’s sales organization could affect sales. Barra recently said that GM is "riding a wave of new products" in North America as it seeks to boost profitability and market share.

But taking charge of that responsibility are sales and marketing executive teams made up of new people. Just last week, GM named Brian Sweeney as sales chief of Chevrolet replacing the retiring Don Johnson. Taking over Sweeney’s job a GMC-Buick sales chief is Duncan Aldred, who has been leading Vauxhall.

Both Sweeney and Aldred will report to new US sales boss Steve Hill, who was also recently promoted to a new role after Barra took over as CEO.

Some dealers say the latest shuffle came just as the brands, armed with new products, should already be implementing their sales strategies.

"The changes can be a distraction. It makes it hard for dealers to buy into the go-to-market strategy," an owner of a Chevrolet dealership and a Buick-GMC store told Automotive News, adding that changes on a brand's top sales management would have a trickle-down effect on the field sales staff. Likewise, shuffling of top executives could pose a distraction for GM zone managers, district managers and sales reps. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries