Maserati aims to have 120 US retailers by the end of 2014

Article by Andrew Christian, on October 14, 2014

The chief executive of Maserati, Harald Wester, plans to have 20 more dealerships in the United States by end of 2014 to 120 retailers. It had 79 retailers at end of 2013. Wester told Automotive News at the Paris auto show that the US is the brand’s "most important market" to achieve its global sales goals.

The Italian luxury carmaker is aiming to hike its global sales almost fivefold from 15,400 in 2013 to 75,000 in 2018. He said the globally, Maserati had around 230 dealers in 2012, and now had around 355 retailers. To achieve the sales goal, the brand requires around 450 dealers globally by end of next year.

Wester told Automotive News that in the US, there are “some nice spots in the middle” where Maserati is not yet properly represented. In November, Maserati tapped the chief of Chrysler's dealer network, Peter Grady, as president and CEO of Maserati North America, giving him the job of adding Maserati stores in the US.

According to Wester, Maserati is on pace to sell around 35,000 sales cars around the world this year, and is expected to deliver 50,000 units globally in 2015. The carmaker will start offering the Levante full-sized SUV in 2016 as well as the Alfieri sports coupe and an Alfieri convertible in the next few years.

Maserati may also redesign or replace the GranTurismo sports coupe. Maserati does not intend to offer a model below its Ghibli sedan, which carries a starting price of $70,000 in the US.

Anything below the Ghibli has been left to its sister brands under Fiat Chrysler. Wester remarked that while there might be some overlaps in terms of positioning and range, “it will be small.”

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