Maserati and Heidi Klum appear in Sports Illustrated’s swimsuit issue

Article by Anita Panait, on February 25, 2014

Heidi Klum and Kate Upton definitely have lovely curves, and Maserati’s products also have them. Those curves could all be seen in Sports Illustrated's 50th annual swimsuit issue. Maserati got a seven-page spread in the magazine, featuring Klum in various poses and outfits with the Quattroporte and Ghibli sedans. Klum also posed with the topless GranTurismo convertible.

"We've prepared a new lineup of Maserati cars with the glamorous Quattroporte, the four-door daily performer Ghibli and the sporty GranTurismo Convertible," Maserati chief executive Harald Wester said in a statement.

"This massive effort deserves the largest audience platforms to take notice." Maserati said that the ad "Beyond the Swimsuit" is made up of scenes intending to show Klum as not just a stunning star but also as a businesswoman.

The carmaker said in the a statement that the campaign strikes against the stereotypes of modeling by showing how many models went on to become more than just models, into being successful, powerful, driven women – “a Maserati-type woman."

The "Beyond the Swimsuit" ad was shot in Los Angeles by Italian photographer Francesco Carrozzini. It follows Maserati's 90-second commercial during the Super Bowl XLVIII, in which it introduced the Ghibli to a global audience. So far, the ad called "Strike" has been viewed by 11.5 million times on YouTube since it was broadcast.

Topics: maserati

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