Maserati and Heidi Klum appear in Sports Illustrated’s swimsuit issue

Article by Anita Panait, on February 25, 2014

Heidi Klum and Kate Upton definitely have lovely curves, and Maserati’s products also have them. Those curves could all be seen in Sports Illustrated's 50th annual swimsuit issue. Maserati got a seven-page spread in the magazine, featuring Klum in various poses and outfits with the Quattroporte and Ghibli sedans. Klum also posed with the topless GranTurismo convertible.

"We've prepared a new lineup of Maserati cars with the glamorous Quattroporte, the four-door daily performer Ghibli and the sporty GranTurismo Convertible," Maserati chief executive Harald Wester said in a statement.

"This massive effort deserves the largest audience platforms to take notice." Maserati said that the ad "Beyond the Swimsuit" is made up of scenes intending to show Klum as not just a stunning star but also as a businesswoman.

The carmaker said in the a statement that the campaign strikes against the stereotypes of modeling by showing how many models went on to become more than just models, into being successful, powerful, driven women – “a Maserati-type woman."

The "Beyond the Swimsuit" ad was shot in Los Angeles by Italian photographer Francesco Carrozzini. It follows Maserati's 90-second commercial during the Super Bowl XLVIII, in which it introduced the Ghibli to a global audience. So far, the ad called "Strike" has been viewed by 11.5 million times on YouTube since it was broadcast.

Topics: maserati

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries