Maserati and Heidi Klum appear in Sports Illustrated’s swimsuit issue

Article by Anita Panait, on February 25, 2014

Heidi Klum and Kate Upton definitely have lovely curves, and Maserati’s products also have them. Those curves could all be seen in Sports Illustrated's 50th annual swimsuit issue. Maserati got a seven-page spread in the magazine, featuring Klum in various poses and outfits with the Quattroporte and Ghibli sedans. Klum also posed with the topless GranTurismo convertible.

"We've prepared a new lineup of Maserati cars with the glamorous Quattroporte, the four-door daily performer Ghibli and the sporty GranTurismo Convertible," Maserati chief executive Harald Wester said in a statement.

"This massive effort deserves the largest audience platforms to take notice." Maserati said that the ad "Beyond the Swimsuit" is made up of scenes intending to show Klum as not just a stunning star but also as a businesswoman.

The carmaker said in the a statement that the campaign strikes against the stereotypes of modeling by showing how many models went on to become more than just models, into being successful, powerful, driven women – “a Maserati-type woman."

The "Beyond the Swimsuit" ad was shot in Los Angeles by Italian photographer Francesco Carrozzini. It follows Maserati's 90-second commercial during the Super Bowl XLVIII, in which it introduced the Ghibli to a global audience. So far, the ad called "Strike" has been viewed by 11.5 million times on YouTube since it was broadcast.

Topics: maserati

If you liked the article, share on:

Comments

Recommended

Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
A lot of news has been going around about the 2018 Dodge Challenger SRT Demon lately, and people are arguing whether the 840 horsepower vehicle by Fiat Chrysler should be...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries