Maserati and Poltrona Frau celebrate their 10th Anniversary

Article by Christian A., on November 20, 2011

In celebration of their tenth anniversary as partners, luxury Italian brands Poltrona Frau and Maserati had planned an exclusive event on November 17, 2011. They had a one-off window display at the Poltrona Frau Clerkenwell showroom in London. The Maserati GranCabrio is featured in Grigio Touring silver. These companies are two of Italy’s best luxury international brand leaders in the design and automotive industry.

The Maserati model range redefines what luxury means. It combines outstanding Poltrona Frau leather upholstery with automotive excellence. The partnership has also led to the combination of traditional craftsmanship, an Italian style, and time-tested techniques. Poltrona Frau patented ‘Pelle Frau’ leather is famous globally for the high-quality hides, its meticulous production techniques and extraordinary attention to detail.

The Maserati range uses Pelle Frau leather, including the GranCabrio four-seater convertible, the GranTurismo coupé and Quattroporte flagship saloon.

It was in 2001 that the collaboration between Maserati (known for its expertise with speed) and Poltrona Frau (renowned for its comfort) started. The Maserati and Poltrona Frau both desired to make something new, sublime, and transcendent.

The quality of outfitting and customization options comes second to none. Its seats and steering wheel down to the dashboard and headliner use Pelle Frau leather, which offers the best quality due to its special 21-step tanning process.

The leather is transformed by the tanning treatment, which makes it more supple and tough but it is very soft and comforting all days of the year. In addition, Poltrona Frau leather ages well, offering an appearance that makes it worthy to be called a Maserati investment model.

Topics: maserati

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries