Maserati sold 623 units in North America in October 2013, setting a new all-time sales record. The October 2013 sales were also nearly triple the figure in the same month in 2012. The carmaker's strong sales in the month was greatly helped by the launch of the the Quattroporte S Q4, the first All-Wheel-Drive car to be offered by Maserati.
The carmaker posted a year-on-year surge of 186 percent in October and a year-on-year hike of 29 percent in the first 10 months of 2012. In fact, Maserati has already sold more vehicles in 10 months of the 2013 in the US than it sold in the entire 2012. Maserati North America president and chief executive Bob Graczyk remarked that All-Wheel-Drive is a "game changer" for the carmaker.
He remarked that the Maserati S Q4 is not only welcome in cold weather markets it, also provides "genuine Maserati performance with added excitement in markets where snow and ice are not an issue." Maserati has expanded its dealer network to 77 locations across North America as it anticipates the rollout of a second new car that will be introduced this year, the mid-sized Ghibli sport sedan.
The Ghibli is powered by a twin-turbocharged V-6 Maserati engine that provides 345 HP with rear-wheel drive, and 404 HP in S Q4 All-Wheel-Drive trim. The latter trim propels the Ghibli from zero to 60mph in 4.8 seconds, allowing it to reach a top speed of 176 mph.