Maserati CEO sees brand meeting sales targets over the next four years

Article by Christian A., on June 23, 2014

Given its current sales pace, Maserati would be able to achieve targets set for the brand over the next four years, chief executive Harald Wester said. He confirmed Maserati’s sales targets of 50,000 in 2015 and 75,000 in 2018. The carmaker sold 15,400 cars around the world in 2013.

Luca Cordero di Montezemolo, chairman of sister brand Ferrari, remarked that Maserati’s plan is ambitious but realistic, adding the targets are needed transform Maserati into a true rival against German carmakers.

Wester said that the brand would be able to surpass the total sales in entire 2013 in the first six months of 2013. Speaking at exhibition launch to celebrate the brand's centenary, Wester said that sales are surging not because the market is growing, but “because clients choose our vehicles."

The revival of the Maserati brand and the relaunch of the Alfa Romeo marque are vital to Fiat Chrysler Automobile's goal of returning to profitability in Europe, which has just started to recover from a six-year sales slump.

According to Wester, while the United States is still Maserati's biggest market, China was the best market for its Quattroporte. He added that the European and Italians were also "starting to give [them] satisfaction."

Wester disclosed at the event that Maserati will roll out its Levante SUV in late 2015 or in 2016, boosting a lineup that already includes the GranTurismo, the Quattroporte and the compact, lower-priced Ghibli.

Maserati will then roll out the Alfieri two-seater that will also be offered in a cabriolet version. According to Wester, Maserati has no plans to build more manufacturing sites for Maserati, but would press for increasing utilization rates at existing facilities.

Topics: maserati, ceo, sales

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries