Maserati CEO sees brand meeting sales targets over the next four years

Article by Christian A., on June 23, 2014

Given its current sales pace, Maserati would be able to achieve targets set for the brand over the next four years, chief executive Harald Wester said. He confirmed Maserati’s sales targets of 50,000 in 2015 and 75,000 in 2018. The carmaker sold 15,400 cars around the world in 2013.

Luca Cordero di Montezemolo, chairman of sister brand Ferrari, remarked that Maserati’s plan is ambitious but realistic, adding the targets are needed transform Maserati into a true rival against German carmakers.

Wester said that the brand would be able to surpass the total sales in entire 2013 in the first six months of 2013. Speaking at exhibition launch to celebrate the brand's centenary, Wester said that sales are surging not because the market is growing, but “because clients choose our vehicles."

The revival of the Maserati brand and the relaunch of the Alfa Romeo marque are vital to Fiat Chrysler Automobile's goal of returning to profitability in Europe, which has just started to recover from a six-year sales slump.

According to Wester, while the United States is still Maserati's biggest market, China was the best market for its Quattroporte. He added that the European and Italians were also "starting to give [them] satisfaction."

Wester disclosed at the event that Maserati will roll out its Levante SUV in late 2015 or in 2016, boosting a lineup that already includes the GranTurismo, the Quattroporte and the compact, lower-priced Ghibli.

Maserati will then roll out the Alfieri two-seater that will also be offered in a cabriolet version. According to Wester, Maserati has no plans to build more manufacturing sites for Maserati, but would press for increasing utilization rates at existing facilities.

Topics: maserati, ceo, sales

If you liked the article, share on:

Comments

Recommended

In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries