A three-year deal has recently been entered between Fiat CEO Sergio Marchionne and Ermenegildo Zegna Group CEO Gildo Zegna. This long-term deal brings together two companies that are both known for offering excellent Italian design and manufacturing globally. The first project that they’ll be working on is a Limited Edition of the new Maserati Quattroporte by Ermenegildo Zegna – to commemorate the Maserati Centennial in 2014.
The Maserati flagship takes inspiration from the collections of a foremost fashion Group in men’s global luxury. This new reinterpretation will be personalized with new colours, materials and trims.
Specifically, the famous Lanificio Zegna wool mill in Trivero, Italy, will produce the fabrics. In addition, buyers of any of the Maserati models in 2015 can choose from an entire lineup of new optional trims by Zegna.
In 2016, Maserati will make use of the Zegna Group’s extensive experience in ‘custom-made’ fashion clothes and will take on new tailor-made solutions with new colors and trims that are exclusively available.
Only 100 units of the Maserati Quattroporte Limited Edition by Ermenegildo Zegna will be built. It also comes with a one-of-a-kind set of accessories by Zegna, specially designed for every Maserati.
We expect to see the first prototype to be launched at one of the upcoming International Auto Shows. There will be a communication campaign and a succession of major international events to support the launch of the Quattroporte Limited Edition. Under the partnership, there will be special initiatives given to the brands’ top customers.