Maserati is about to unveil its new saloon that plays a major part in boosting sales eight-fold to 50,000 units by 2015. This saloon is likely to go up against the new BMW M5. This new saloon is named Ghibli. It is slated to be revealed this April at the Shanghai Motor Show before it starts selling at the end of 2013.
But even if there are delays in development, it’s not likely to be unveiled at the Frankfurt show. The new Quattroporte and existing GranTurismo and GranCabrio models in Maserati’s lineup will be joined by the Ghibli.
Next year, Levante SUV (a potential top-seller in the future) will arrive. It’s possible that in 2015, it will get a new lightweight, high-performance sports car that’s based on the Alfa Romeo 4C. Maserati is hopeful that these launches will help accomplish its sales target of 50,000 units.
This target is much higher than the 6288 units sold in 2012. This enabled it to turn into a major player with a much wider lineup in the luxury performance market.
The Ghibli is meant to go up against the M5, Porsche Panamera and Jaguar XFR. It will be available with twin-turbo V6 and V8 petrol engines as well as with Maserati’s first-ever diesel powerplant. With this twin-turbo V6 oil-burner, the company gets the chance to compete with the high-performance diesel versions of the 5 series, Panamera and Audi A6.
The Ghibli comes with rear-wheel drive as standard; however, all-wheel drive will be offered as an option. This car was developed together with the new, bigger Quattroporte saloon, which Autocar tested last month. Maserati designed these two models in-house with the guidance of highly acclaimed design consultant Lorenzo Ramaciotti, who’s responsible for a series of applauded Ferraris, instead of being outsourced to an external styling house.