Maserati is ‘Celebration Marque’ at Silverstone Classic 2014

Article by Christian Andrei, on July 25, 2014

Maserati is the official ‘Celebration Marque’ at Silverstone Classic 2014. Its participation in the annual event is part of the carmaker’s Centenary celebrations, and will involved a cavalcade of over 200 past and present Maseratis led by Sir Stirling Moss.

Sir Moss, a legendary Maserati racer himself, will personally lead a string of Maseratis around the Silverstone circuit at noon on July 27, driving the Grand Prix winning 250F. Also participating is Alfieri Maserati, son of company co-founder Ernesto Maserati.

Participating in the cavalcade is a selection of past and present Maserati models like the classic Tipo 61 Birdcage and the GranTurismo MC Stradale.

Peter Denton, Region Manager Maserati North Europe, remarked that the United Kingdom is a “crucially important” market for Maserati, noting that the level of support and enthusiasm for the brand in the country is outstanding.

He noted that 2014 is an exciting time for Maserati since aside from celebrating its Centenary, the also posted a 223-percent year-on-year surge in sales. He added that the Silverstone Classic would be a “fantastic showcase” of Maserati’s racing heritage.

He also said that the rollout of the new Ghibli and Quattroporte Diesel heralds a beginning of “another exciting chapter” in the marques story.”

Topics: maserati

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