Maserati has disclosed that the Beijing car show will be the fourth and last motor-show appearance for the Kubang SUV Concept. CEO Harald Wester disclosed that they will retire the concept after Beijing. The SUV will reappear in its production version and with its "final name in due time," he told Automotive News Europe on the sidelines of the Beijing car show.
According to sources, the production form of the SUV will make an appearance at the Detroit motor show in January 2014. The Kubang was unveiled last September at the car show in Frankfurt. It also has been showcased in Detroit and Dubai.
In Beijing, the Kubang was found near the Lamborghini Urus Concept -- one of its rivals in the future. Maserati, Bentley and Lamborghini want to enter the SUV niche 10 years after Porsche entered with tradition and launched the Cayenne in 2002.
The SUV units comprise half of the 118,867 sales that Porsche achieved last year. Demand for premium SUVs, including the Mercedes-Benz GL class and the Cayenne, is estimated to rise 49% in China to 265,200 automobiles in 2015, according to IHS Automotive.
Maserati intends to launch its new SUV for sale in the U.S. and European markets in the first half of 2014. According to Media reports, the Urus would arrive in 2017 at the earliest. The SUV of Maserati will share its foundations with the Jeep Grand Cherokee. It will be assembled by Chrysler in Detroit. Maserati will supply diesel and gasoline engines from Italy. The Fiat subsidiary intends to achieve sales of 20,000 to 25,000 units of the SUV annually.