Maserati Kubang SUV Concept makes final appearance at Auto China 2012

Article by Christian Andrei, on April 25, 2012

Maserati has disclosed that the Beijing car show will be the fourth and last motor-show appearance for the Kubang SUV Concept. CEO Harald Wester disclosed that they will retire the concept after Beijing. The SUV will reappear in its production version and with its "final name in due time," he told Automotive News Europe on the sidelines of the Beijing car show.

According to sources, the production form of the SUV will make an appearance at the Detroit motor show in January 2014. The Kubang was unveiled last September at the car show in Frankfurt. It also has been showcased in Detroit and Dubai. 

In Beijing, the Kubang was found near the Lamborghini Urus Concept -- one of its rivals in the future. Maserati, Bentley and Lamborghini want to enter the SUV niche 10 years after Porsche entered with tradition and launched the Cayenne in 2002.

The SUV units comprise half of the 118,867 sales that Porsche achieved last year. Demand for premium SUVs, including the Mercedes-Benz GL class and the Cayenne, is estimated to rise 49% in China to 265,200 automobiles in 2015, according to IHS Automotive. 

Maserati intends to launch its new SUV for sale in the U.S. and European markets in the first half of 2014. According to Media reports, the Urus would arrive in 2017 at the earliest. The SUV of Maserati will share its foundations with the Jeep Grand Cherokee. It will be assembled by Chrysler in Detroit. Maserati will supply diesel and gasoline engines from Italy. The Fiat subsidiary intends to achieve sales of 20,000 to 25,000 units of the SUV annually.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries