Maserati sales up 48% this year in the U.S. thanks to new Granturismo Convertible

Article by Christian Andrei, on December 23, 2010

There are plenty of reasons for Maserati to be pleased with its performance in the U.S. this year. Maserati's GranTurismo Convertible has buoyed up the Fiat SpA brand in the U.S., with sales being driven up 48% this year through November.

Autodata Corp., a New Jersey-based researcher, said that Maserati sold 1,717 vehicles in the U.S., including 558 of the four-seat convertibles since it was introduced in March. Edmunds.com, a website that tracks new car sales, said that the GranTurismo Convertible has a starting price of $136,000.

Rebecca Lindland, an analyst with IHS Automotive in Lexington, Mass., said that exotic sales are expected to significantly improve with the arrival of new models. But last year, sales were dampened by the economic crisis and the resulting stigma on driving around in highly expensive cars.

Autodata said that in the U.S. in 2009, Maserati sales fell by 49% to 1,275. Lindland said that it was “socially incorrect” to buy this type of vehicle last year but now it has become okay to “buy something like a Maserati.”

In fact, there are waiting lists for the GranTurismo Convertible since it has long been sold out. Autodata also revealed that U.S. sales of Maserati's GranTurismo coupe and Quattroporte sedan have not yet gone back to 2008 levels, when the brand's sales totaled 2,510. [via autonews - sub. required]

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