Maserati sales up 48% this year in the U.S. thanks to new Granturismo Convertible

Article by Christian Andrei, on December 23, 2010

There are plenty of reasons for Maserati to be pleased with its performance in the U.S. this year. Maserati's GranTurismo Convertible has buoyed up the Fiat SpA brand in the U.S., with sales being driven up 48% this year through November.

Autodata Corp., a New Jersey-based researcher, said that Maserati sold 1,717 vehicles in the U.S., including 558 of the four-seat convertibles since it was introduced in March., a website that tracks new car sales, said that the GranTurismo Convertible has a starting price of $136,000.

Rebecca Lindland, an analyst with IHS Automotive in Lexington, Mass., said that exotic sales are expected to significantly improve with the arrival of new models. But last year, sales were dampened by the economic crisis and the resulting stigma on driving around in highly expensive cars.

Autodata said that in the U.S. in 2009, Maserati sales fell by 49% to 1,275. Lindland said that it was “socially incorrect” to buy this type of vehicle last year but now it has become okay to “buy something like a Maserati.”

In fact, there are waiting lists for the GranTurismo Convertible since it has long been sold out. Autodata also revealed that U.S. sales of Maserati's GranTurismo coupe and Quattroporte sedan have not yet gone back to 2008 levels, when the brand's sales totaled 2,510. [via autonews - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016