Maserati to introduce three new models to boost annual production to 50,000 cars by 2015

Article by Christian A., on April 15, 2012

Even Maserati has embraced the trend throughout the industry for luxury SUVs and now aims to produce ten times more vehicles by 2015. Fiat’s luxury sports car brand will be expanding its range to include an SUV and a new high-end sedan targeted at U.S. consumers. Maserati's plan to offer cars in higher volumes comes with Fiat's purchase of a majority stake in Chrysler.

Last Thursday, the company said that it hopes to sell 50,000 cars annually by 2015. At Maserati’s plant near Bologna in 2010, it had built just 5,675 cars. By 2014, Maserati expects the number of its dealers to double, according to marketing director Massimo Farao.

He said that U.S. is its main market while China is also a target. Maserati is expanding its product lineup in the U.S. to rival that of Mercedes. Apparently, Maserati aims to expand to markets bigger than its niche segment and to step away from its handcrafted origins.

A Jeep platform is what will be used on the new Maserati SUV, which will be produced in Detroit at the Jefferson North assembly plant alongside the Jeep Grand Cherokee.

The new high-end sedan will go up against the Mercedes E class, BMW 5 series and Audi A6 and is believed to be built on a Chrysler platform. Since Maserati's small factory in Modena can’t be expanded any further, a portion of its future output will be moved to the ex-Bertone plant in Turin that Fiat acquired just two years ago. Maserati clarified that its Modena headquarters will still be where design, marketing and distribution activities for all its products will be located. [source: Autonews]

Topics: maserati, sports car

If you liked the article, share on:

Comments

Recommended

After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries