Maserati to introduce three new models to boost annual production to 50,000 cars by 2015

Article by Christian Andrei, on April 15, 2012

Even Maserati has embraced the trend throughout the industry for luxury SUVs and now aims to produce ten times more vehicles by 2015. Fiat’s luxury sports car brand will be expanding its range to include an SUV and a new high-end sedan targeted at U.S. consumers. Maserati's plan to offer cars in higher volumes comes with Fiat's purchase of a majority stake in Chrysler.

Last Thursday, the company said that it hopes to sell 50,000 cars annually by 2015. At Maserati’s plant near Bologna in 2010, it had built just 5,675 cars. By 2014, Maserati expects the number of its dealers to double, according to marketing director Massimo Farao.

He said that U.S. is its main market while China is also a target. Maserati is expanding its product lineup in the U.S. to rival that of Mercedes. Apparently, Maserati aims to expand to markets bigger than its niche segment and to step away from its handcrafted origins.

A Jeep platform is what will be used on the new Maserati SUV, which will be produced in Detroit at the Jefferson North assembly plant alongside the Jeep Grand Cherokee.

The new high-end sedan will go up against the Mercedes E class, BMW 5 series and Audi A6 and is believed to be built on a Chrysler platform. Since Maserati's small factory in Modena can’t be expanded any further, a portion of its future output will be moved to the ex-Bertone plant in Turin that Fiat acquired just two years ago. Maserati clarified that its Modena headquarters will still be where design, marketing and distribution activities for all its products will be located. [source: Autonews]

Topics: maserati, sports car

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries