Maserati wants to double the number of global dealers by 2013

Article by Christian Andrei, on March 12, 2012

Maserati’s number of dealers worldwide will double by the end of 2013 as it prepares for the release of new models that are expected to increase its sales by at least 10 times by mid-decade. Maserati CEO Harald Wester told Automotive News Europe that before the arrival of its new models, its dealer network should already be expanded to around 500 dealerships.

He added that most of the new dealerships will open by the end of 2012. Wester will add three new products and 250 new dealer outlets. Wester anticipates that sales of the Fiat subsidiary will increase to 40,000 cars in 2014 and will reach its peak by 2015 with 55,000 to 60,000 vehicles.

Last year, Maserati sold 6,159 cars. It estimates that its volume for 2012 will be similar. Maserati's product offensive is led by the new-generation Quattroporte upper-premium sedan. The updated version of Maserati’s flagship, which competes with the Mercedes-Benz S class and BMW 7 series, is scheduled to debut in January 2013 at the Detroit Auto Show.

Sales will start in Europe in the first quarter of 2013. This car is expected to go on sale in the U.S. in the spring of 2013. The new Quattroporte has a starting price of about 100,000 euros to 125,000 euros, which is about the same price as the existing model.

Maserati intends to add a model under the Quattroporte in the middle of 2013. This medium-premium sedan, which will go up against the Audi A6 and BMW 5 series, is likely to be priced at 55,000 euros to 75,000 euros when it starts selling in Europe in September 2013. This car, which has yet to be named, will arrive in the U.S. before 2013 ends.

Maserati is considered an expert in sports saloon design starting from the day its original 1963 Quattroporte took the spot as the first automobile to combine luxury and speed with four doors.

At the core of Quattroporte’s design is its powerful engine and its huge cabin. This design is also dominated by the car’s long and impressive nose and its short overhang.

According to Marco Tencone, Maserati Centro Stile’s head, the Quattroporte’s design is inspired by the carmaker’s core stylistic principles dictated by dynamic lines, harmony of proportions, and Italian elegance.

Tencone adds that every new Quattroporte model is one step into the future. However, for a brand with Maserati’s strong heritage, bringing on its most distinctive features as its signature qualities is fundamental. These signature Maserati features include the contour of the front air intake, the strong triangular C-pillar with the Maserati logo, and the front wings’ three small outlets.

Furthermore, Tencone says that the car’s design has been kept clear and simple, with a character line that flows on the side in order to define the rear wing’s strong volume and to create a truly muscular look. Additionally, the car has a sleek cabin, with frameless doors and a three-window treatment.

The Quattroporte, he further explains, is one high-performance sports saloon that features a light, sensual design embodying all of Maserati’s most famous stylistic touches in a contemporary language.

However, the Maserati Quattroporte’s body design is not just about looks as it has delivered a 12% improvement in its drag coefficient (Cx), which is now down to 0.31. Also, there is a very significant 24% reduction in lift. All these figures help cut fuel consumption as well as improve high-speed stability.

Topics: maserati, dealer

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