Maserati’s number of dealers worldwide will double by the end of 2013 as it prepares for the release of new models that are expected to increase its sales by at least 10 times by mid-decade. Maserati CEO Harald Wester told Automotive News Europe that before the arrival of its new models, its dealer network should already be expanded to around 500 dealerships.
He added that most of the new dealerships will open by the end of 2012. Wester will add three new products and 250 new dealer outlets. Wester anticipates that sales of the Fiat subsidiary will increase to 40,000 cars in 2014 and will reach its peak by 2015 with 55,000 to 60,000 vehicles.
Last year, Maserati sold 6,159 cars. It estimates that its volume for 2012 will be similar. Maserati's product offensive is led by the new-generation Quattroporte upper-premium sedan. The updated version of Maserati’s flagship, which competes with the Mercedes-Benz S class and BMW 7 series, is scheduled to debut in January 2013 at the Detroit Auto Show.
Sales will start in Europe in the first quarter of 2013. This car is expected to go on sale in the U.S. in the spring of 2013. The new Quattroporte has a starting price of about 100,000 euros to 125,000 euros, which is about the same price as the existing model.
Maserati intends to add a model under the Quattroporte in the middle of 2013. This medium-premium sedan, which will go up against the Audi A6 and BMW 5 series, is likely to be priced at 55,000 euros to 75,000 euros when it starts selling in Europe in September 2013. This car, which has yet to be named, will arrive in the U.S. before 2013 ends.