Maserati will expand its lineup further in 2013 with a small sedan to boost its sales

Article by Christian Andrei, on August 29, 2010

In 2013, Maserati's lineup will be expanded further with the addition of a sedan that's smaller than its Quattroporte flagship. It can be recalled that earlier this year, Maserati had introduced its first four-seat convertible. Maserati is relying on the new model to achieve its aim of hitting sales of 10,000 vehicles a year globally, the volume it requires to have consistent profits.

In 2009, sales of Maserati fell by 43% to 4,911. Profits also dropped by 85% to 11 million euros ($13.8 million) last year. With regards to a mid-sized sedan, Maserati said that it will add a sedan smaller than the Quattroporte in early 2013.

Initially, the car was planned to be an Alfa Romeo but it was switched to Maserati since the brand could demand a higher price and already has global distribution. Fiat S.p.A. is the owner of Alfa Romeo and Maserati. The new model is expected to be a scaled-down variant of the next Quattroporte and will maintain a front longitudinal engine and rear drive.

Another option is the all-wheel drive. Maserati revealed that the car will be priced from $60,000 to $75,000. Maserati plans a freshening in 2011 for its GranTurismo four-seat coupe. It was in April that the GranCabrio, Maserati's first true four-seat convertible, arrived.

This vehicle is priced at $140,200, including a $2,100 gas-guzzler tax and $1,800 in shipping and dealer preparation charges. Maserati said that about half of the model's global sales will originate from the US. Maserati has no significant changes planned through 2012. At the end of 2011, Maserati will launch a redesigned Quattroporte sedan, with US sales starting in spring 2012.

Last June, Maserati CEO Harald Wester said that the brand would add awd and stop-start technology to its next-generation Quattroporte. The carmaker seeks to cut fuel consumption by 25% in the redesigned car.

Maserati expects more fuel savers to arrive, including a V-6 (which has not been offered previously), a more fuel-efficient V-8, and ZF Group's eight-speed automatic transmission, which is already offered in the BMW 7 series and Audi A8.

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