Maserati will not build more than 75,000 vehicles per year, retain its exclusivity

Article by Christian A., on July 17, 2014

Ferrari already announced that it will limit the number of cars it produces in order to keep the brand’s exclusivity. As a result, the Italian company posted an 8 percent rise in operating profit in 2013, despite a 5 percent fall in deliveries. Today we found out that another brand owned by Fiat is going to limit the number of vehicles it produces.

This time we are talking about Maserati, which will produce no more than 75,000 vehicles globally a year as it wants to retain its exclusivity. These words came from Umberto Maria Cini a.k.a. head of general overseas markets at Maserati.

Despite the fact that it managed to sell only 15,400 cars last year, Maserati aims to sell 50,000 vehicles next year and reach 75,000 units sold by 2018.

The Italian brand aims to hit that target thanks to new models such as the Levante SUV, which will arrive next year as well as Alfieri Coupe and Cabriolet, which will make their debut in 2016 and 2017.

Still, Maserati will introduce a new model in 2018, which means it will have a vehicle for almost all the popular segments on the market. By 2018, Maserati will have a revenue of 6 billion euros, an important step comparing it with the 2013 revenue of 1.7 billion.

Topics: maserati, production

If you liked the article, share on:

Comments

Recommended

Not a few agree that the Volkswagen Polo news a styling overhaul. While this supermini still looks good as it is now, the latest facelift was around three years. With...
by - April 27, 2017
They say that when the going gets tough, the tough get going. That’s what Harvey Payne did with his Chevrolet Bolt. Ever since he bought it, it had been experiencing...
by - April 27, 2017
What defines a coupe? Well, according to the dictionary, “it is a car with a fixed roof and two doors”. Ok, now that it is clear, when does one not...
by - April 27, 2017
Back in 2013 was when the first hot hatch was released, that was the original A45 by Mercedes-AMG, carrying a hand-built 2.0 liter M133 turbo mill. It was then then...
by - April 27, 2017
BMW dealers have a problem, a good problem. The demand for the 2017 BMW 5 Series is very high, they cannot attend to all the customers. But actually, supplies are...
by - April 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries