Maserati will not build more than 75,000 vehicles per year, retain its exclusivity

Article by Christian Andrei, on July 17, 2014

Ferrari already announced that it will limit the number of cars it produces in order to keep the brand’s exclusivity. As a result, the Italian company posted an 8 percent rise in operating profit in 2013, despite a 5 percent fall in deliveries. Today we found out that another brand owned by Fiat is going to limit the number of vehicles it produces.

This time we are talking about Maserati, which will produce no more than 75,000 vehicles globally a year as it wants to retain its exclusivity. These words came from Umberto Maria Cini a.k.a. head of general overseas markets at Maserati.

Despite the fact that it managed to sell only 15,400 cars last year, Maserati aims to sell 50,000 vehicles next year and reach 75,000 units sold by 2018.

The Italian brand aims to hit that target thanks to new models such as the Levante SUV, which will arrive next year as well as Alfieri Coupe and Cabriolet, which will make their debut in 2016 and 2017.

Still, Maserati will introduce a new model in 2018, which means it will have a vehicle for almost all the popular segments on the market. By 2018, Maserati will have a revenue of 6 billion euros, an important step comparing it with the 2013 revenue of 1.7 billion.

Topics: maserati, production

If you liked the article, share on:


Login or Create new account to add a comment!


Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016