It’s clear that Maserati’s strategy is to offer a high volume. Maserati has recently confirmed that it will offer a slightly smaller sedan named the Ghibli, and an SUV dubbed the Levante on top of the new Quattroporte and the next-generation GranTurismo and GranTurismo convertible. The Levante was previewed by the Kubang concept that made its debut in 2011.
This is a highly ambitious task for a brand, which for the past decade, had offered an evolving duo of core models and their variants. According to an industry source, the brand is also preparing an SUV that’s smaller, competing with the Audi Q5 and the approaching Porsche Macan. The sixth-generation Quattroporte, which is built on Maserati’s in-house developed platform, is the first to arrive of the new models. Production of the Ghibli is set to start before the end of 2013.
It will be developed from the Chrysler LX/LY platform whose legacy originates from the mid-1990s Mercedes-Benz W210 E-class. Maserati will release the next-generation GranTurismo in 2014. The GranTurismo cabriolet, which is also known as the GranCabrio, will follow in 2015. This will be a more sports-car-like vehicle than the existing model as well as being quite large and heavy, according to Maserati chief designer Lorenzo Ramaciotti.
However, the GranTurismo will continue to be built on a Maserati platform, partially derived from what’s used for the Quattroporte. Maserati will also launch the Levante, which is derived from the Jeep Grand Cherokee and is therefore closely linked to the existing Mercedes-Benz M-class, in 2015.
One development that was not at all expected is that just one year after that, Maserati will present a second SUV (which is still unnamed). It will be more compact than the Levante and will go up directly against the Audi Q5 and the upcoming Porsche Macan.
It will be built on Fiat’s long-wheelbase Compact U.S. Wide platform instead of an existing Maserati or Chrysler platform. This means that this model will be closely related to the Dodge Dart, the upcoming Alfa Romeo Giulia, and the Fiat Viaggio that’s intended for the Chinese market.