The latest auto trend that has seeped into the extremely high-end segment is the dull look. Matte paint had previously been reserved for cars used for crash testing.
But now, consumers can order the new Mercedes-Benz CLS sedan and Maserati GranTurismo MC Stradale coupe with matte finishes.
This trend is certainly catching on fast. At the Paris Auto Show last month, the Lamborghini Sesto Elemento supercar concept was displayed with matte paint.
Matte paint was used on crash-test cars because there was no need to spend more to add glossy paint on a car that will just be driven into a wall. Historians say that for decades, car designers have been interested in matte-finished surfaces.
At the Paris show, Lorenzo Ramaciotti, the vice president of Fiat Group Style and a well-known automotive design historian, said that the first matte concept that he could recall is the Lancia Stratos Zero that Bertone debuted in 1970.
The problem with a matte-finished car body is that it gets glossier the more it is washed and it tends to be spotty. For years, automakers and paint shop makers have spent years developing matte-finish compositions. [via AutoWeek]