Maybach will return to the market as a top-end version of Mercedes S-Class

Article by Christian Andrei, on January 13, 2014

As you may know already, Daimler decided to cease Maybach production back in 2012 but it appears that the German manufacturer is still planning to use the brand name. According to Automotive News, the Maybach brand name will be used for a top-end, long-wheelbase version of the S-Class flagship sedan.

The new Mercedes-Benz Maybach could debut later this year in the United States, according to company sources. As expected, it will take on cars such as the Bentley Mulsanne and the Rolls-Royce Phantom and will carry a price tag of around $300,000. Daimler has an interesting strategy as it tries to use the Maybach as a model and not a brand.

Moreover, Maybach name could evolve into a subbrand similar to the AMG unit, which builds high-performance versions of Mercedes-Benz models. Just like the Maybach brand, the new S-Class Maybach is expected to carry a high level of equipment and unique styling element.

And if you thought that it will be the S600, you are wrong as the new vehicle will be positioned well above the Mercedes-Benz S600. For those who don’t know, Maybach brand was revived back in 2002 but the 57 and 62 models were based on the 1990 W140 S-Class and due to this, the models were badly outdated. Maybach also build the Exelero Coupe Concept but this car never saw a production version.

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