Maybach will return to the market as a top-end version of Mercedes S-Class

Article by Christian A., on January 13, 2014

As you may know already, Daimler decided to cease Maybach production back in 2012 but it appears that the German manufacturer is still planning to use the brand name. According to Automotive News, the Maybach brand name will be used for a top-end, long-wheelbase version of the S-Class flagship sedan.

The new Mercedes-Benz Maybach could debut later this year in the United States, according to company sources. As expected, it will take on cars such as the Bentley Mulsanne and the Rolls-Royce Phantom and will carry a price tag of around $300,000. Daimler has an interesting strategy as it tries to use the Maybach as a model and not a brand.

Moreover, Maybach name could evolve into a subbrand similar to the AMG unit, which builds high-performance versions of Mercedes-Benz models. Just like the Maybach brand, the new S-Class Maybach is expected to carry a high level of equipment and unique styling element.

And if you thought that it will be the S600, you are wrong as the new vehicle will be positioned well above the Mercedes-Benz S600. For those who don’t know, Maybach brand was revived back in 2002 but the 57 and 62 models were based on the 1990 W140 S-Class and due to this, the models were badly outdated. Maybach also build the Exelero Coupe Concept but this car never saw a production version.

If you liked the article, share on:

Comments

Recommended

There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries