Mazda announces 2011 Takuya models

Article by Christian Andrei, on February 6, 2011

After the successful run of the ‘Takuya Special Edition Range’ presented in mid-2010, Mazda is launching five 2011 ‘Takuya’ models across the Mazda2, Mazda3 and Mazda6 line-ups. These models have a total production volume of 3894 units. The Takuya models have features that are typically only offered on top-of-the-range derivatives. The Takuya quintet, which have awesome aesthetics, are set to go on sale starting Feb. 1.

Its pricing is appealing as the models offer tremendous value. Mark Cameron, Sales Director, Mazda UK, said that the 2011 Mazda Takuya range offers “genuine exclusivity, evocative sports styling and enhanced equipment.”

Cameron added that previous special edition Mazda models sold quickly and boasted impressive residual values.  The Mazda2 recently came in sixth in the Parker’s Cost of Motoring report, which Cameron considers to be a testament to its competitive price and great value. According to Parker’s deprecation statistics, the Mazda2 lost only £2,022 and 23% of its original value.

The new 2011 five-door Mazda2 Takuya features a starting price of £11,940 (OTR). Serving as the core of this 2011 car is a 1.3-liter engine that provides 84 PS, allowing the Mazda2 Takuya to accelerate from zero to 62mph in 13.6 seconds. Moreover, this engine allows the Mazda2 Takuya special edition to achieve 55.4miles per gallon (combined cycle) while emitting just 119 grams of carbon dioxide per kilometer.

While this special edition is only £110 more costly than the Tamura model, it features front fog lights, rear electric windows and automatic climate-control air-conditioning as well as a Parrot Bluetooth hands-free kit. This special edition also features a new rear bumper sports trim and black sports trim. The 2011 Mazda2 Takuya is loaded, as standard, with 16-inch alloy wheels, sports headlights and a sports styling kit that includes a rear spoiler and side skirts. Inside, the 2011 Mazda2 Takuya features a leather steering wheel and gear knob, a trip computer and steering wheel remote audio controls.

It also features four audio speakers and curtain airbags. Interested customers could avail of the 2011 Mazda2 Takuya in any of the five available colors, which include the new Burgundy Red Mica. Another Takuya special edition model to look out for is the 2011 Mazda3 Takuya large hatch that is powered by the 105ps 1.6-liter engine. With a starting price of £16,695, the Mazda3 Takuya does not only offer low running costs but also excellent fuel efficiency.

In terms of numbers, the Mazda3 Takuya returns 43.5mpg (combined cycle) and 149g/km carbon dioxide emissions. It is derived from the TS model, but with a premium of £1,145. However, this already represents a good value for your money since the new Mazda3 Takuya comes with a sports styling kit, 17-inch alloy wheels and front fog and LED rear lights as well as automatic dusk-sensing lights and rain-sensing wipers.

Its interior is available with an array for features including a black sports interior trim, heated front sports seats, dual-zone climate control air conditioning and an integrated Bluetooth system, as well as leather-covered steering wheel and gear knob and a six-disc CD changer.

For those looking for a high-performance family-focused version of this special edition, they could opt for the Mazda6 Takuya. It is available in three versions: a five-door model powered by a 2.0-liter 155ps (£20,495); a more powerful five-door variant with a 163ps 2.2D engine (£21,675); and an Estate model powered by 163ps 2.2D engine (£22,325). All Mazda6 Takuya models feature a premium of £1,050 over their corresponding TS counterparts.

Just like the Mazda2 Takuya and the Mazda3 Takuya, the Mazda6 Takuya is loaded with features such as a sports grille, front fog lights, privacy glass, 18-inch alloy wheels and dusk-sensing headlights. Inside, the Mazda6 Takuya has an alloy pedal set and half-leather heated seats as well as auto-dimming rear view mirror.

Moreover, the new Mazda6 Takuya comes with an integrated Bluetooth system, dual-zone automatic climate control air-conditioning, and a six-disc CD changer. Customers may choose to have their Mazda6 Takuya finished in any of the four metallic, mica or pearlescent paint colors, at no extra fee.

Press Release

MAZDA’S HIGH-VALUE 2011 ‘TAKUYA’ MODELS ON SALE 1 FEBRUARY

Following on from the success of the ‘Takuya Special Edition Range’ introduced in mid-2010 for a limited period, Mazda is launching five 2011 ‘Takuya’ models across the Mazda2, Mazda3 and Mazda6 line-ups with a total production volume of 3894 units.

The generously equipped Takuya models incorporate features normally only available with top-of-the-range derivatives. Also displaying extra visual appeal with attractive pricing, the Takuya quintet will be on sale from 1 February 2011 offering Mazda customers great added value.

“The 2011 Mazda Takuya range offers buyers genuine exclusivity, evocative sports styling and enhanced equipment, while representing fantastic value for money,” comments Mark Cameron, Sales Director, Mazda UK. “Previous special edition Mazda models have proved hugely popular, selling fast and boasting impressive residual values. The Takuya range offers yet another reason for value-seeking consumers that want something different from the mainstream to head down to their local Mazda dealership this winter,”

Cameron added: “Also in support of the Mazda2’s high value guise, is the recent announcement that it came sixth in the Parker’s Cost of Motoring report^. It is a great result and testament to the Mazda2's competitive price and great value. The Mazda2 lost just £2,022 and 23 percent of its original value according to Parker’s deprecation statistics.”

Mazda2 Takuya – compact and sporty
Priced from £11,940 (OTR), the Mazda2 1.3-litre five-door Takuya is the entry point into the 2011 special edition range. With a price tag just £110 more than the Tamura model, this Takuya boasts the addition of front fog lights, black sports trim, rear electric windows, automatic climate-control air-conditioning, a Parrot Bluetooth® hands-free kit and a new rear bumper sports trim – to offer truly remarkable value.

Standard equipment also includes 16-inch alloy wheels, a sports styling kit (incorporating a rear spoiler and side skirts) and sports headlights. The interior benefits from side and curtain airbags, a trip computer, leather steering wheel and gear knob, steering wheel remote audio controls and four audio speakers. For 2011 the Mazda2 Takuya is available in a choice of five colours, including the new Burgundy Red Mica.

Powered by a 1.3-litre, 84ps engine, the Mazda2 Takuya is a lively performer that is also remarkably frugal. It accelerates to 62mph in 13.6 seconds, while recording 55.4mpg (combined cycle) and producing just 119g/km of CO2.

Mazda3 Takuya – added appeal for popular hatch
Consumers requiring a larger but equally agile hatchback will find the 105ps, 1.6-litre Mazda3 Takuya an ideal car. Costing £1,145 more than the TS model on which it is based, this Takuya boasts specification that includes 17-inch alloy wheels, sports styling kit, front fog and LED rear lights, plus automatic dusk-sensing lights and rain-sensing wipers. Inside, there is automatic dual-zone climate control air conditioning, black sports interior trim, heated front sports seats, an integrated Bluetooth® system, a six-disc CD changer and leather covered steering wheel and gear knob.

Priced from just £16,695 the Mazda3 Takuya represents excellent value for money and promises low running costs with a combined fuel economy figure of 43.5mpg and low-for-class 149g/km of CO2 emissions.

Mazda6 Takuya – high-performance family fun
Buyers with bigger families, will find Mazda6 Takuya special edition models available in three different guises: a 2.0-litre 155ps five-door (£20,495), 2.2D 163ps five-door (£21,675) and 2.2D 163ps Estate (£22,325).

For £1,050 more than the TS models, all three variants benefit from the fitment of 18-inch alloy wheels, a sports grille, front fog lights, privacy glass and dusk-sensing headlights. The interior features an alloy pedal set, half-leather heated seats, auto-dimming rear view mirror, dual-zone automatic climate control air-conditioning, an integrated Bluetooth® system and a six-disc CD changer. A choice of four metallic, mica or pearlescent paint colours is offered free-of-charge.

Special finance offers until 31 March 2011
Mazda dealers are currently offering Mazda Takuya buyers three finance packages: 1. Typical 0% APR* finance on Mazda Conditional Sale (with a 50% minimum deposit) up to 36 months. 2. Typical 3.9% APR** finance on Mazda Conditional Sale and Mazda Personal Contract Purchase (no minimum deposit) up to 24 months. 3. Typical 5.9% APR** finance on Mazda Conditional Sale and Mazda Personal Contract Purchase (no minimum deposit) up to 36 months.

In addition to the special finance offers Mazda has recently introduced a new ‘Have it All’ campaign offering up to 3 years complimentary servicing, VAT fixed at the 2010 rate and customer savings on selected models. Customers purchasing a Mazda Takuya model on Mazda Personal Contract Purchase can have up to the first 3 services compliments of Mazda, included in the OTR price depending on which PCP finance term is taken, 24 or 36 months.

All Mazda Takuya models are also available with VAT fixed at the 2010 rate – this offer applies to the retail list price and excludes all factory fitted and dealer fitted options.

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