Mazda is getting some major conquest fleet business after the establishment of a "fleet vehicle sold order pot" program, which key dealers use to meet corporate demand within 10-14 days of orders being placed. Some manufacturers' vehicle waiting lists average about 12-14 weeks with some order times extending to six months and into mid-2011.
Peter Allibon, Mazda's Fleet and Remarketing Director, said many fleets and company car drivers are not willing to wait that long and are increasingly turning to Mazda. In fact, he estimates that 15 to 20 percent of new business wins are because of Mazda’s short lead times. Allibon added the company's fleet centers are now taking orders for delivery in March 2011 when the new registration plate is introduced.
Moreover, Mazda is giving the Mazda3, its popular lower-medium sector car, a New Year boost with emission, power and fuel economy improvements to the 1.6 diesel model.
This is expected to further increase fleet sales. The current 109ps 1.6D is already the best-selling Mazda3 in the fleet sector, especially with user-chooser drivers and contract hire and leasing companies. The model now gets an extra 6ps taking it to 115ps with CO2 emissions reduced to just 117g/km.
Meanwhile, Mazda’s sales to Britain’s leading contract hire and leasing companies have increased by 20.9 percent in 2010: a percentage gain that’s considerably higher than those of other brands including Citroen, Audi, Ford, Fiat, Jaguar, Honda, Volkswagen and Vauxhall.
Mazda has been racking up major company car business with contract hire and leasing companies. In particular, the multi award-winning Mazda6 has been contributing the most to this development.