Mazda CEO expects record US sales in next two years

Article by Anita Panait, on November 18, 2013

The new chief executive of Mazda Motor Corp., Masamichi Kogai, is expecting the carmaker to achieve record sales in the United States in the next two years, as its recovers from years of losses thanks to increasing demand, new products and a lower cost structure. In an interview with Automotive News, Kogai remarked that Mazda's sales in the US should top 400,000 vehicles in the fiscal year endingMarch 31, 2016.

The sales target would exceed the record of 379,883 vehicles that Mazda set in 1986. The Japanese carmaker sold 277,046 vehicles in the calendar year 2012, with sales in the first 10 months of 2013 up 5 percent to 240,229 vehicles. Kogai aims for Mazda to sell 300,000 units in the current fiscal year ending March 31, 2014.

He expects the redesigned Mazda3 to drive the sales increase. Kogai expects Mazda to hike its US market share to up to 2.5 percent in the period, compared with a market share of 1.9 percent through October this year. Kogai disclosed to Automotive News that they have asked their dealers and distributors in the US to "pick up the challenge of hitting 400,000 units," a goal that will be influenced by the trend of the US industry.

 Kogai, who was chief of manufacturing and purchasing, took the top reins at Mazda in June, a time when the carmaker was just able to post its first annual profit in five years and was in the middle of a business plan ending March 31, 2016. Kogai remarked that the company's outlook in the US is stable.

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