Mazda CX-7 to be discontinued in the United States this year

Article by Christian A., on March 12, 2012

The Mazda CX-7 crossover will be discontinued for the U.S. market, the automaker confirmed during a recent press event. However, it will still be available in other countries. Sales of the CX-7 through February only averaged around 2,600 units each month. Mazda revealed that at the end of February, there were only 6,100 units of combined inventory and port stock available.

However, there had been no further dealer deliveries scheduled. It’s estimated that at this rate, dealers would run out of the CX-7 in May. In a recent interview, Robert Davis, Mazda's U.S. operations boss, said that the there’s no sound business case to support the CX-7 in passing the next set of U.S. emissions and safety certification obstacles.

Mazda hoped to pave the way for the new CX-5 and didn’t want its showrooms to be crowded with too many crossovers. The CX-5 has less overall length, wheelbase and width than the CX-7, but it still has a bigger interior. The CX-5 will be competing more directly with the major players in the compact crossover segment such as the Honda CR-V, Ford Escape and Toyota RAV4.

The CX-7 didn’t meet its sales expectations set before it was launched in 2006. Its annual sales had exceeded the company's 40,000-unit goal only once, which was in 2007.

In the past two years, it sales grew and seemed to recover, peaking last year with 35,641 units. Sales suffered due to the financial crisis from 2008 until 2009 but some packaging issues also hurt sales.

The CX-7 is slightly larger than the typical compact crossover and too small to go up against mid-sized crossovers. In addition, it was launched with a 2.3-liter turbocharged engine that needs premium fuel and this was its only powerplant. Dealers have said that this reason is frequently given by consumers who decide against the vehicle. But at mid-cycle, Mazda added a more basic 2.5-liter powerplant that ran on regular gas.

Mazda CX-7 got a facelift and is now looking as sporty as ever with an outstandingly flat A-pillar with a 66-degree angle, powerful wheel arches that are inspired by the Mazda RX-8 sports coupe, a rising belt line, a rising roof spoiler, and large wheels. The facelifted CX-7 also got an all-new lower 5-point grille. Moreover, the vehicle looks bigger and more aggressive, reflecting the brand’s new-generation design language that was introduced with the Mazda3.

It is also framed by chrome moldings, giving it a premium look, and it has new front fog lamps, too. These front fog lamps are also embedded in bezel design, which is more vertical than that of the previous model and whose top corners seemingly flow toward the fender panels.

What’s more, visual improvements continue on the new Mazda CX-7’s sides and rear. Chrome-plated moldings are also placed at the bottom part of the doors, as well as below the Mazda logo located at the rear and around the side windows. A larger roof spoiler is likewise available, depending on grade.

Completing these exterior updates are new 18-inch and 19-inch alloy wheels, whose three-dimensional design adds to the vehicle’s sporty character. Mazda CX-7’s list of seven available colors for its exterior has also been updated with the addition of Stormy Blue Mica, Sparkling Black Mica, and Aluminium Metallic.

What made the original CX-7 appealing were its SUV roominess, practicality, ergonomic cockpit, high craftsmanship, and sporty touches. The newly facelifted CX-7 has all these qualities, plus updates that are intended to further enhance the quality look and feel of its interior. It features a new trim and a new dashboard material with round edges and dimples that give its surfaces a more dirt-resistant characteristic and a higher quality feel. Its steering wheel also has a new design that includes more control buttons. Meanwhile, the instrument cluster gets additional dials, new blue-ring illumination, as well as white pointers for a 3-dimensional look.

Additionally, a redesigned double-roof hood stretches across the dashboard. This double-roof hood now rises at the middle in order to accommodate a new Multi-Information Display. The audio panel likewise gets an update with your choice of piano black or metallic edging on the sides.

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