Mazda CX-7 to be discontinued in the United States this year

Article by Christian Andrei, on March 12, 2012

The Mazda CX-7 crossover will be discontinued for the U.S. market, the automaker confirmed during a recent press event. However, it will still be available in other countries. Sales of the CX-7 through February only averaged around 2,600 units each month. Mazda revealed that at the end of February, there were only 6,100 units of combined inventory and port stock available.

However, there had been no further dealer deliveries scheduled. It’s estimated that at this rate, dealers would run out of the CX-7 in May. In a recent interview, Robert Davis, Mazda's U.S. operations boss, said that the there’s no sound business case to support the CX-7 in passing the next set of U.S. emissions and safety certification obstacles.

Mazda hoped to pave the way for the new CX-5 and didn’t want its showrooms to be crowded with too many crossovers. The CX-5 has less overall length, wheelbase and width than the CX-7, but it still has a bigger interior. The CX-5 will be competing more directly with the major players in the compact crossover segment such as the Honda CR-V, Ford Escape and Toyota RAV4.

The CX-7 didn’t meet its sales expectations set before it was launched in 2006. Its annual sales had exceeded the company's 40,000-unit goal only once, which was in 2007.

In the past two years, it sales grew and seemed to recover, peaking last year with 35,641 units. Sales suffered due to the financial crisis from 2008 until 2009 but some packaging issues also hurt sales.

The CX-7 is slightly larger than the typical compact crossover and too small to go up against mid-sized crossovers. In addition, it was launched with a 2.3-liter turbocharged engine that needs premium fuel and this was its only powerplant. Dealers have said that this reason is frequently given by consumers who decide against the vehicle. But at mid-cycle, Mazda added a more basic 2.5-liter powerplant that ran on regular gas.

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