Mazda has always been about giving us the entire brand experience and so, it aims to do that once again by unveiling its Mazda-designed artworks, which include “Bike by KODO concept” and “Sofa by KODO concept.” The automaker presented these artworks on the eve of the launch of “Mazda Design: The Car as Art,” in Milan last April 14.
Mazda has always kept its focus on how dynamic motion is represented in its designs. In the KODO—Soul of Motion design theme, Mazda’s new-generation vehicles are expressing a strong motion full of life, similar what animals in the wild exude. On the other hand, the evolution of the expression of motion is what’s displayed in Mazda Design: The Car as Art.
The brand aims to express two key sensibilities rooted in Japanese aesthetics; RIN, a sense of self-restrained dignity, and EN, an alluring sensuality that speaks directly to the senses. The innate beauty of the bicycle is what’s expressed by “Bike by KODO concept” -- a track racer. Its structure is minimalist and so it consists of the least possible number of parts.
A single sheet of steel was hammered to form the frame. The black leather saddle is hand-stitched, boasting of the same red thread and stitch design seen on the all-new Mazda MX-5. The styling of the Mazda MX-5 is evident in the bicycle’s combination of dynamism and allure.
The product of the collaboration between Mazda’s designers and Italian furniture makers -- “Sofa by KODO concept” – showcases an exquisite combination of Mazda Design’s refined sensibilities and fine Italian craftsmanship supported by a tradition of furniture-making.
The sofa evokes the form of the all-new Mazda CX-3 and is reminiscent of the strong stance that Mazda’s new-generation vehicles have. This event will also display several works by traditional Japanese craftsmen who took inspiration from Mazda’s KODO—Soul of Motion design philosophy.
Made in Japan’s eminent Gyokusendo metal-working studio, KODOKI is a tsuiki copperware wine cooler hammered from one copper sheet. On the other hand, SHIRAITO is made by Kinjo-Ikkokusai and is a traditional lacquered box created to express the richness of natural phenomena using many layers of lacquer and finely-broken eggshell.
Masahiro Moro, Mazda’s Managing Executive Officer, the head of Global Marketing, Customer Service and Sales Innovation, said that in recent years, design has turned into an “essential part of who we are, adding an artistic value to the entire Mazda brand experience.”
Moro added that this is why Mazda is presenting its design messages in Milan, which is the apex of the design world, so that it can raise its brand image. He said that in the future, Mazda will create additional opportunities for customers to become familiar with the brand and Mazda design so that its value is upheld and its bond with customers is strengthened. [source: Mazda]