Mazda expects to surpass sales target in Europe this year

Article by Christian A., on July 8, 2014

Mazda is expecting to top its sales target in Europe this year, to be buoyed by new models including the CX-5 crossover and Mazda3 hatchback. Mazda posted a 24-percent climb in sales in Europe in the first five months of 2014, disclosed Jeff Guyton, head of Mazda's operations in the region.

That is way beyond than Mazda’s expected gain of 7 percent full-year growth rate in Europe, with sales pegged at 170,000 vehicles. Mazda posted an 18-percent surge in deliveries in 2013 in a market that dropped 2 percent.

The European car market is recovering from a six-year slump that prompted a two-decade low in sales in 2013. Guyton expects the European market to grow modestly this year at around 3 percent. He noted that the auto industry in the region has already bottomed out, which means that from next year forward, carmakers will get a “little bit more constant growth."

Guyton remarked that he wants the Mazda6 to play a greater role in the carmaker’s lineup in Europe, which is currently led by the CX-5 and Mazda3 compacts. The CX-5 crossover remains Mazda's best-seller in Europe with a 38-percent growth to 25,444 in the first five months, according to data from JATO Dynamics.

It is followed by the Mazda3, at 20,251, and the Mazda6 at 14,691. Mazda is also seeking to target new sets of customers since the market's growth is seen to remain limited. He said that Mazda has additional opportunities particularly in company car fleets, noting that the level of technology and design and functional performance of the Mazda6 is already there.

Mazda posted a 25-percent gain in sales in the EU and EFTA markets in the first five months of 2014 to 76,956 units, according to industry body ACEA. Thanks to the sales surge, Mazda managed to up its market share to 1.4 percent in the first five months of 2014, up from 1.2 percent in the same period in 2013.

Topics: mazda, sales, europe

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries