Mazda posted its fourth month of 30-plus percent growth in a row in October in Europe, logging a 55-percent year-on-year gain in the month. In the first 10 months of 2013, Mazda posted a 16.3-percent year-on-year gain to 125,362 vehicles. Driving this strong growth is the arrival of the all-new Mazda3 at dealerships in some markets, complemented by two other new-generation models.
The arrival of these new models resulted to a significant increase in sales in several key European markets. For instance, Mazda logged a 56-percent rise in sales Germany in October, and 11 percent for the first 10 months of 2013 in a market that has slumped 5.2 percent year-on-year.
Mazda also logged a 47-percent jump in sales in the United Kingdom in October and a 16.2-percent climb for year-to-date. In the Scandinavian markets, Mazda recorded combined sales of 54 percent in October and 58 percent over the ten-month period. The carmaker also tripled its sales in Spain and Poland.
The all-new Mazda3 was also selling well particularly in Germany, Austria and Switzerland. Mazda is expecting more sales as it has yet to roll out the Mazda3 Europe-wide. The Mazda6 flagship and Mazda CX-5 compact SUV also posted their largest gains in October in the three Scandinavian countries along with Germany, Spain and the UK, where their sales more than doubled year-on-year.
The new models all boast of Mazda’s SKYACTIV Technology and the KODO - Soul of Motion designs. Built under the Sustainable Zoom-Zoom banner, the new models merge lightweight designs and outstanding fuel economy with outstanding performance and safety.