Mazda headed in the right direction again, says Jim O’Sullivan

Article by Christian A., on August 22, 2012

The past year for Mazda North American Operations has been challenging due to financial losses and workforce cuts; however, Mazda's top U.S. executive Jim O'Sullivan thinks that the automaker is in the right direction once more. O’Sullivan was interviewed when he attended the classic car festivities this recent weekend.

Mazda is off to a good start as it had achieved a global operating profit in the quarter that ended June 30 and the sales of the CX-5 crossover, which was launched in the U.S. this spring, are on target. O'Sullivan said that the company is hoping to get another 20,000 units from the plant. As has been the case, Mazda has been struggling due to the strong yen and the situation doesn’t seem to be improving.

But O'Sullivan is “guardedly” optimistic about the general economy for the rest of the year. Executives of other automakers have changed their tune, from being upbeat to practising caution. He explained that Europe is a source of concern but even the consumer confidence in the U.S. has been shaken due to the fiscal policy in Washington, D.C., and the volatile stock market.

But if there’s one thing that he is sure of, it’s Mexico. A new plant broke ground last year on its new factory in Salamanca. The steel structure has been put up and the factory will start to produce Mazda3s and Mazda2s in early 2014.

This plant is also where Mazda will produce an engine plant. He said that Mazda looked at different sites in the U.S. before deciding to construct the plant in Mexico. It was an easy decision though since Mexico has free trade agreements with 44 countries. Israel is actually the only country that has more trade agreements than Mexico.

Mazda introduces the fully redesigned Mazda 6 at the 2012 Moscow Motor Show. On the heels of the CX-5, the new Mazda 6 is the second part of a new Mazda generation that uses the complete SKYACTIV technology range and the KODO - Soul of Motion design ethos. Mazda has always endeavoured to offer fashionable, discerning, and energetic cars. This new generation also offers incredible eco-friendly performance.

Mazda's Building Block Strategy directs its development of environmental technology by first calling for completely detailed improvements throughout the base technologies. The next stages work into these enhancements by sequentially introducing electronic devices created to improve fuel efficiency. The first device was the i-stop idling stop system introduced in the 2009 Mazda 3.

The second, which debuts with the Mazda 6 is the i-ELOOP, a singular brake energy regenerator which starts charging a capacitor as soon as the driver releases the accelerator. The energy stored in the capacitor can then be used for all the car’s electric components. By releasing engine from the responsibility of powering those components, more fuel power goes straight to running the car.

This means even better fuel economy. Also, a range of active advanced safety innovations can be found. The new Mazda 6 offers not just exact reactions and an exhilarating drive, but it also offers amazing performance regarding the environment and safety.

The new Mazda 6 came about from the Mazda Takeri concept car first seen at the 2011 Tokyo Motor Show. The Mazda 6 has a sturdy frame and a lowered, broad stance that conveys strength and steadiness, giving the impression of vitality without taking away from the overall design appeal and beautiful shape.

Mazda has created a design that captures free, energetic expressions of motion and that conveys an artistically powerful presence. Just looking at it makes you anticipate a great drive even before the engine starts.

Topics: mazda

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