Mazda jumps 23% in Europe in first half 2014 to 92,430 units

Article by Andrew Christian, on July 23, 2014

Mazda is still the fastest-growing volume carmaker in Europe after posting a 23-percent jump in passenger car sales in the region in the first half of 2014 to 92,430 units. The carmaker significantly outpaced industry sales in the region, which grew just 6.2 percent in the period. The figure means that Mazda managed to grow its market share in Europe by a tenth to 1.3 percent.

The Japanese car manufacturer also managed to outpace growths in several national markets. For instance, Mazda logged a 128-percent gain in deliveries in Portugal in the first half of the year.

The carmaker also posted 75-percent and 74-percent surges in Poland and Spain, respectively in the period. Other national market posting double-digit gains include the United Kingdom at 27 percent, Germany at 22 percent, France at 15 percent and Italy at 11 percent.

The new Mazda3 particular gained headway in terms of demand across Europe in the first six months of the year. For instance, sales of the new Mazda3 grew almost six-fold in the period in the Netherlands (+581 percent); nearly five-fold in Sweden (+470 percent), three-fold in Denmark (+291 percent), and two-fold in Spain (+149 percent).

The new Mazda3 also managed to post increases of over 50 percent in other national markets like Germany and Switzerland. Mazda also logged full order books for the new generation of the Mazda6 and Mazda CX-5.

These models are all laden with SKYACTIV Technology, further complemented by stunning KODO designs, class-leading fuel economy and Mazda’s patented driving fun. Mazda is not stopping on that as it is planning to soon roll out the next Mazda2 super-mini and the new-generation of MX-5 roadster.

Topics: mazda, europe, sales

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