Mazda launches ‘Save It’ programme designed to stop cars being scrapped

Article by Christian Andrei, on December 22, 2011

A new accident repair scheme called ‘Save It’ was launched by Mazda UK. This program is meant to enhance its parts business through its dealer network as well as give more revenue to approved accident repair centers. Mazda designed this program to provide discounted repairs on cars that were involved in an accident and are on the brink of being written-off by insurance firms because of the repair costs.

There is a 20% rise in repairs at these centers in the winter compared to summer but Mazda UK aftersales director David Wilson-Green said that more work could be driven through Mazda’s dealer network and the 146 Mazda Approved Accident Repair Centres. Wilson-Green explained that the customers find it very inconvenient to scrap their cars.

It also leads to considerable costs. He said that customers are forced to wait for the insurance firm to pay out and then hurry to locate a replacement vehicle at a time that is inconvenient more often than not. He added that aside from customer satisfaction and convenience being a priority, dealers also benefit as they provide the parts required for the repairs while the work is done by the authorized accident repair centers.

The customer would also be encouraged to go to Mazda for possible servicing and parts sales in the future. What customers get in exchange is the knowledge that their vehicle was fixed by a Mazda Approved Accident Repair Centre (MAARC) that uses only Mazda genuine parts and repair methods.

Topics: mazda

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