Amid a vision to be at the forefront of social media and retailing, Mazda has introduced one of the UK’s first ecommerce opportunities with social networking sites by participating in the launch of Facebook Deal.
Mazda offers a 20% discount on all its MX-5s plus a chance to take home a Mazda MX-5 Miyako special edition during its 5-month duration through Facebook Deals of Facebook Places.
Mazda is among the launch brands that offer discounts through Facebook Deals that can be availed by customers checking-in at places in the UK. Between January 31, 2011 and March 7, 2011, the Mazda deal will be available at five participating dealers namely: Vospers Mazda (Honiton Road, Exeter, Devon EX1 3RS), Machargs (226 South Street, Glasgow, G11 6JY), MKG3000 Mazda (113 Heath Road, Twickenham, Middlesex TW1 4AZ), Romford Mazda (299/307 Collier Row Lane, Romford Essex RM5 3ND) and RRG Mazda (288-292 Bury New Road, Greater Manchester M7 2YJ).
For customers to qualify for the 20% discount on the Mazda MX-5, they have to check-in on Facebook at any of the five participating Mazda dealers using a Smartphone or the latest version of the Facebook app, claim the deal, then present their voucher through their mobile phone to the sales personnel.
Customers also have to go through the check-in process for the competition but they have to key in their information into the dealership’s data pod. Five winners will be randomly drawn after the competition ends.
Mazda UK Marketing Director Claire Andrews mentioned that social media have always been able to communicate with as many people as possible but they have not provided consumers with any commercial benefits.
Facebook Deals is aware of the consumers’ desire to get deals and it wants them to experience a genuine financial advantage with the use of social media. Being among the 26 million users of Facebook in UK entitles consumers to different offers and a 20% discount on a Mazda iconic sports car purchase, which you just cannot get anywhere.
Andrews concludes that this shows the power as well as the future of retailing and social media as they deliver the functionality and benefits to Facebook plus great deals for consumers that have a Facebook account.
It is easy to find deals. When using the most recent version of the Facebook app or mobile browse, open “Places” then “check in”. A list of places close by will come into view then a yellow ticket will appear beside the places offering deals.