Mazda offering a 20 percent discount on all MX-5s on Facebook…

Article by Christian Andrei, on February 1, 2011

Amid a vision to be at the forefront of social media and retailing, Mazda has introduced one of the UK’s first ecommerce opportunities with social networking sites by participating in the launch of Facebook Deal.

Mazda offers a 20% discount on all its MX-5s plus a chance to take home a Mazda MX-5 Miyako special edition during its 5-month duration through Facebook Deals of Facebook Places.

Mazda is among the launch brands that offer discounts through Facebook Deals that can be availed by customers checking-in at places in the UK. Between January 31, 2011 and March 7, 2011, the Mazda deal will be available at five participating dealers namely: Vospers Mazda (Honiton Road, Exeter, Devon EX1 3RS), Machargs (226 South Street, Glasgow, G11 6JY), MKG3000 Mazda (113 Heath Road, Twickenham, Middlesex TW1 4AZ), Romford Mazda (299/307 Collier Row Lane, Romford Essex RM5 3ND) and RRG Mazda (288-292 Bury New Road, Greater Manchester M7 2YJ).

For customers to qualify for the 20% discount on the Mazda MX-5, they have to check-in on Facebook at any of the five participating Mazda dealers using a Smartphone or the latest version of the Facebook app, claim the deal, then present their voucher through their mobile phone to the sales personnel.

Customers also have to go through the check-in process for the competition but they have to key in their information into the dealership’s data pod. Five winners will be randomly drawn after the competition ends.

Mazda UK Marketing Director Claire Andrews mentioned that social media have always been able to communicate with as many people as possible but they have not provided consumers with any commercial benefits.

Facebook Deals is aware of the consumers’ desire to get deals and it wants them to experience a genuine financial advantage with the use of social media. Being among the 26 million users of Facebook in UK entitles consumers to different offers and a 20% discount on a Mazda iconic sports car purchase, which you just cannot get anywhere.

Andrews concludes that this shows the power as well as the future of retailing and social media as they deliver the functionality and benefits to Facebook plus great deals for consumers that have a Facebook account.

It is easy to find deals. When using the most recent version of the Facebook app or mobile browse, open “Places” then “check in”. A list of places close by will come into view then a yellow ticket will appear beside the places offering deals.

Press Release

Mazda Offers 20% Discount Off The Mazda MX-5 Via Facebook

Mazda has launched one of the UK's first social network ecommerce opportunities in the UK through its participation in the launch of Facebook Deals and points to the future of social media and retailing.

Mazda is offering a 20 per cent discount on all Mazda MX-5s and the chance to win a Mazda MX-5 Miyako special edition for five months through Facebook Deals, part of Facebook Places.

Mazda is one of the launch brands offering discounts through Facebook Deals for customers who 'check-in' at locations around the UK.

The Mazda deal can be found at five dealerships around the UK between 31st January and March 7th 2011. The participating dealers are - Machargs (226 South Street, Glasgow, G11 6JY), Romford Mazda (299/307 Collier Row Lane, Romford Essex RM5 3ND), RRG Mazda (288-292 Bury New Road, Greater Manchester M7 2YJ), MKG3000 Mazda (113 Heath Road, Twickenham, Middlesex TW1 4AZ) and Vospers Mazda (Honiton Road, Exeter, Devon EX1 3RS).

To be eligible for the 20 per cent discount on a Mazda MX-5 the customer checks-in on Facebook at one of the five Mazda dealerships via the most recent version of the Facebook app or your Smartphone, 'claims the deal' and presents their deal voucher, via their mobile phone, to the salesperson. The same check-in process applies for the competition, but then the customer must enter their details into the data pod in the dealership. The five competition winners will be drawn at random at the end of the competition period.

"Social media has always been about communicating to as wide a range of people as you want, but until now has not given any commercial benefits to consumers," commented Claire Andrews, Marketing Director, Mazda UK.

"Facebook Deals recognises the consumer's appetite for a deal and brings a real financial benefit to social media use. Just by being one of Facebook's 26 million UK users you are suddenly entitled to some fantastic offers and 20 per cent off Mazda's iconic sports car, a deal you cannot get anywhere else,"

Andrews concluded: "This demonstrates the power and future for retailing and social media, bringing greater benefit and functionality to Facebook and a great deal for those with a Facebook account."

Finding deals near you is easy. Using your mobile browser or the latest version of the Facebook app, open "Places" and then click "Check In." A list of Nearby Places will appear and a yellow ticket will show next to Places that are offering deals.

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