Mazda on track to achieve 2013 fiscal profit thanks to weakening yen

Article by Anita Panait, on April 12, 2013

The weakening Japanese yen has proven to be very beneficial to Mazda Motor Corp., as it further boosts the carmaker’s chances of making its first annual profit in five years in 2013. Export-dependent Japanese companies like Mazda pray for the yen to further weaken. A weak yen compared to other national currencies means they would gain more profit from selling their products abroad.

With the yen weakening by as much 16 percent in the past six months, Mazda now just has to sell more vehicles abroad to benefit from the currency situation. Thanks to the weakening yen and internal cost cutting measures, Mazda has seen its shares triple to its highest level since 2008 and it may post a profit this year. Despite that, Mazda still needs to post strong sales for the newest version of its Mazda3 model that is due this fiscal year to prove that it does not need to benefit from the weakening yen just to be able to take on larger rivals.

Ashvin Chotai, London-based managing director of Intelligence Automotive Asia, remarked that the new Mazda3 is very critical to Mazda, as it accounts for around a third of its sales. He added that Mazda is a small company and cannot afford to make any mistakes. Around a year ago, Mazda badly needed cash and so it issued 1.22 billion new shares, equivalent to nearly 70 percent of outstanding stock, resulting to diluted holdings of existing investors.

The new shares also dropped Mazda’s share price to record lows. Now, the weakening yen is helping Mazda chief executive Takashi Yamanouchi in his bid to turn around the loss-making carmaker.

The yen’s weak value – around JPY96 to a US$1 – has allowed Mazda to make its operations in the United States more profitable. Mazda expects to post JPY26 billion ($279 million) in profit for the fiscal year ended March 31, 2013. This is in contrast to the carmaker’s fortunes in the fiscal year ended March 31, 2012, when it posted JPY107.7 billion in losses. Mazda announced it may report earnings at the end of April 2013.

Topics: mazda, profit

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries