Mazda plans to raise U.S. sales volume with sporty, 40 mpg cars

Article by Christian A., on October 17, 2011

Mazda Motor Corp. is known for the sporty handling of its models but it now wants to be recognized for more than that as it aims to make "real-world" fuel-efficiency a main brand attribute. Mazda is doing this in hopes of raising U.S. volume by 74% by the middle of the decade from 2010. Robert Davis, senior vice president of U.S. operations, said that by next week, Mazda will start selling the revamped Mazda3 compact cars in the U.S.

These cars feature a Skyactiv engine and transmission that boost fuel mileage by 18%. He said that cars that have the powertrain could get 40 mpg in highway driving without compromising acceleration. Davis explained that it would be unacceptable for the car to offer 40 mpg but its performance suffers.

He added that unlike its rivals, the Mazda3 provides improved fuel efficiency without having to remove the spare tire or fit in a smaller fuel tank to reduce weight.

Mazda is hoping that this new engine, which will join its CX-5 compact crossover that will arrive next year, along with the diesel models that will come by 2013, will hasten U.S. growth for the brand that falls behind Hyundai Motor Co., Kia Motors Corp. and Fuji Heavy Industries Ltd.'s Subaru when it comes to volume.

In 2010, the total U.S. sales of Mazda reached 229,566. With its current pace through September, it’s expected to surpass 250,000 units this year. Mazda has revised its annual sales target and now aims to achieve sales of 400,000 units by the middle of the decade.

It was in 1986 that Mazda's U.S. sales volume peaked at around 339,000. Hyundai wants consumers to perceive its models as among the most fuel-efficient in the market. It claims that the Elantra compact, Accent subcompact and Sonata Hybrid sedan could all achieve 40 mpg in highway driving. [source: BusinessWeek]

Topics: mazda, united states

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries