Mazda to eliminate over 100 jobs at its headquarters in Europe

Article by Christian A., on March 15, 2012

As Mazda aims to reduce its worldwide losses, it will eliminate over 100 jobs at its headquarters in Europe. Their responsibilities will be accomplished by its national sales companies. Mazda told Automotive News Europe that its number of employees at its offices in Leverkusen, Germany, will shrink from 306 employees to 190.

Mazda said that it is restructuring its operations to enhance efficiency due to the "difficult global situation." In the future, Mazda Motor Europe's headquarters will be reduced to a strategic role. The responsibilities would then be assigned to its 22 national sales companies in the region.

Mazda said that the restructuring won’t affect Mazda's German sales company, which is located on the same site as the European headquarters. When interviewed at the Geneva auto show last week, Mazda Europe President Jeffrey Guyton said that for the fiscal year that ends this month, its sales are expected to decline to around 180,000 units in its 41 European markets from 212,000 units in the fiscal year, which ended in March 2011.

The Europe region for Mazda consists of the EU, Switzerland, Norway, Turkey and Russia. This latest prediction, which suggests a 15% drop, is reflective of the weakened sales in Europe in the last quarter of 2011 and in the first quarter.

Guyton said last September at the Frankfurt auto show that Mazda expects flat sales at around 210,000 units for the fiscal year ending this month. Guyton anticipates that for the fiscal year starting in April, Mazda sales will rebound.

He didn’t give a particular figure though. Guyton said that by late April, Mazda will launch sales of the CX-5 compact crossover in Europe by late April. It will be priced from 20,000 euros to 35,000 euros. Mazda also forecasts that in a full year, it will sell about 40,000 CX-5s in Europe, representing just a quarter of the 160,000-unit global output of this vehicle.

If you liked the article, share on:

Comments

Recommended

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries