Due to the unexpected high global demand for Mazda’s new CX-5 compact crossover, it has decided to increase production by 20%. Its production capacity in Japan for the CX-5 will be increased from 200,000 units annually to 240,000. In addition, Mazda raised its worldwide sales goal for the CX-5 from 160,000 units to 190,000 units during the fiscal year that ends on March 31, 2013.
Since the CX-5 started selling in Japan last February, orders in the country have risen to around 24,000 -- more than double its CX-5 domestic sales target for the entire year. Mazda’s dealers in the U.S. will be pleased about the added production.
At the end of June, Mazda had a 27-day inventory for the CX-5 while it had an 85-day supply for its other models. In the U.S., Mazda has sold 16,031 CX-5s through June. Sales started in late February. The CX-5 is the newest vehicle from Mazda. It’s also the first to be powered by a direct-injection 2.0-liter gasoline engine, new transmissions and lightweight chassis and frame technologies, which the company collectively refers to as Skyactiv.
Furthermore, Mazda said that it will double its output of Skyactiv engines in Hiroshima, Japan. In June, Mazda sold 19,911 vehicles, about 3% higher than last year.
Last month, CX-5 sales totaled 4,551 -- its best month since sales started in late February. The results make up for the sales drop of the majority of Mazda's other vehicles. The Mazda3 and the MX-5 Miata were the only other nameplates that have year-over-year sales increases in June. Mazda’s sales in the U.S. amounted to 143,797 in the first half of 2012, about 16% higher than last year.