Mazda to roll out the 2014 Mazda3 in the US this fall, say dealers

Article by Anita Panait, on March 23, 2013

Mazda is planning to roll out its redesigned Mazda3 compact car in dealerships across the U.S. this fall, in a bid to top sales of 300,000 vehicles in the country, three dealers for the carmaker told Automotive News. According to the dealers, the Japanese carmaker disclosed to them that it plans to release the third generation Mazda3 this fall.

Automotive News had reported that Mazda will roll out the compact car later in 2013 or in early 2014. The fall rollout of the Mazda3 will complete a revamp of the carmaker’s entries in the three largest vehicle segments in less than two years. The Japanese carmaker rolled out its new CX-5 compact crossover last spring and its 2014 Mazda6 mid-sized sedan last month.

Mazda considers the new vehicles as well as a larger marketing presence, as vital to achieving its goals of selling over 300,000 units in the US in 2013 and of posting a sales growth that exceeds the industry's overall rate. The Mazda3 has been the carmaker’s best-seller since its debut in 2003 to replace the Protege.

Mazda posted a 20-percent increase in sales of the Mazda3 in the US in 2012 to 123,361 units, despite the current generation sporting one of the oldest designs in the compact segment. Mazda3 also accounted for 6% of the total compact car sales in the US in 2012. Mazda, on the other, only held a 1.9% share of the US market.

Mazda posted an 11-percent gain in sales in the US in 2012 to 277,046 vehicles, which is still below the 13-percent growth for all carmakers in the country. Mike MacDonald, owner of two Mazda dealerships near Salt Lake City, Utah, told Automotive News that Mazda3 customer traffic in his showrooms has slowed as the Mazda3 has aged and since the CX-5 arrived.

If you liked the article, share on:

Comments

Recommended

It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries