Mazda is planning to roll out its redesigned Mazda3 compact car in dealerships across the U.S. this fall, in a bid to top sales of 300,000 vehicles in the country, three dealers for the carmaker told Automotive News. According to the dealers, the Japanese carmaker disclosed to them that it plans to release the third generation Mazda3 this fall.
Automotive News had reported that Mazda will roll out the compact car later in 2013 or in early 2014. The fall rollout of the Mazda3 will complete a revamp of the carmaker’s entries in the three largest vehicle segments in less than two years. The Japanese carmaker rolled out its new CX-5 compact crossover last spring and its 2014 Mazda6 mid-sized sedan last month.
Mazda considers the new vehicles as well as a larger marketing presence, as vital to achieving its goals of selling over 300,000 units in the US in 2013 and of posting a sales growth that exceeds the industry's overall rate. The Mazda3 has been the carmaker’s best-seller since its debut in 2003 to replace the Protege.
Mazda posted a 20-percent increase in sales of the Mazda3 in the US in 2012 to 123,361 units, despite the current generation sporting one of the oldest designs in the compact segment. Mazda3 also accounted for 6% of the total compact car sales in the US in 2012. Mazda, on the other, only held a 1.9% share of the US market.
Mazda posted an 11-percent gain in sales in the US in 2012 to 277,046 vehicles, which is still below the 13-percent growth for all carmakers in the country. Mike MacDonald, owner of two Mazda dealerships near Salt Lake City, Utah, told Automotive News that Mazda3 customer traffic in his showrooms has slowed as the Mazda3 has aged and since the CX-5 arrived.