Mazda using QR codes to connect renters to local dealers

Article by Christian A., on November 24, 2011

So that it will be easier for consumers driving rented Mazda6s to know more about the vehicle, those bound for Enterprise rental fleets have been tagged with a bar code. The renters are linked to local dealers and this could even lead to a future sale. Smartphones could read the QR (quick response) codes, which have Internet links that open browsers to a Web site that contain the information. It even provides the links to local dealers.

Rob Milne, director of sales operations for Mazda, said that the Mazda6s will be distributed to around 1,000 Enterprise Rent-A-Car locations. Milne said that these consumers (the renters) are a source for sales leads. These vehicles will be placed at Enterprise insurance replacement offices that offer temporary replacement vehicles to customers whose vehicles are undergoing repairs or have been damaged in accidents.

Milne said that these renters are going about in their daily lives and are in their domestic market. Milne didn’t confirm how many Mazda6s would be available for the deal but he said that the automaker will be producing the units for the next few months so that there would be sufficient coverage for these Enterprise locations. Enterprise’s program, which is dubbed OnRamp, is open to other automakers. [source: Autonews]

Topics: mazda, dealer

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries