So that it will be easier for consumers driving rented Mazda6s to know more about the vehicle, those bound for Enterprise rental fleets have been tagged with a bar code. The renters are linked to local dealers and this could even lead to a future sale. Smartphones could read the QR (quick response) codes, which have Internet links that open browsers to a Web site that contain the information. It even provides the links to local dealers.
Rob Milne, director of sales operations for Mazda, said that the Mazda6s will be distributed to around 1,000 Enterprise Rent-A-Car locations. Milne said that these consumers (the renters) are a source for sales leads. These vehicles will be placed at Enterprise insurance replacement offices that offer temporary replacement vehicles to customers whose vehicles are undergoing repairs or have been damaged in accidents.
Milne said that these renters are going about in their daily lives and are in their domestic market. Milne didn’t confirm how many Mazda6s would be available for the deal but he said that the automaker will be producing the units for the next few months so that there would be sufficient coverage for these Enterprise locations. Enterprise’s program, which is dubbed OnRamp, is open to other automakers. [source: Autonews]