Mazda wants a sub-brand for the Chinese market

Article by Christian Andrei, on May 23, 2011

Chang’an and Mazda, which have been partners for a long time, have finally gotten free of Ford in their small group. The two carmakers see this as an opportunity to create a new sub brand for the Chinese auto market.

The lineup of Chang’an Mazda’s China is dated. In fact, the Mazda3 that’s presently being built by Chang’an for China is the 2008 model. On the other hand, the second generation model of the Mazda3 had its launching in Japan in 2008.

This means that the Mazda3 in China is behind by three years. The second generation Mazda3 that has started selling in China is an imported hatchback.

Production of the new sedan will soon start in China and it is expected to arrive in the market at the same time as the facelift model becomes available globally.

This doesn’t mean though that the current 2008 Mazda3 will totally disappear in China as its platform will be recycled and will be used for Chang’an Mazda’s new China-only brand.

This company will collaborate with Nissan, Honda and GM to develop a Chinese sub brand that might be exported to international markets eventually.

Media reports in China indicate that there won’t be massive changes done on the Mazda3 for the new sub brand. Rather, the Mazda3 will receive a front end makeover rather than get new metal throughout.

Topics: mazda, china

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