Mazda wants a sub-brand for the Chinese market

Article by Christian A., on May 23, 2011

Chang’an and Mazda, which have been partners for a long time, have finally gotten free of Ford in their small group. The two carmakers see this as an opportunity to create a new sub brand for the Chinese auto market.

The lineup of Chang’an Mazda’s China is dated. In fact, the Mazda3 that’s presently being built by Chang’an for China is the 2008 model. On the other hand, the second generation model of the Mazda3 had its launching in Japan in 2008.

This means that the Mazda3 in China is behind by three years. The second generation Mazda3 that has started selling in China is an imported hatchback.

Production of the new sedan will soon start in China and it is expected to arrive in the market at the same time as the facelift model becomes available globally.

This doesn’t mean though that the current 2008 Mazda3 will totally disappear in China as its platform will be recycled and will be used for Chang’an Mazda’s new China-only brand.

This company will collaborate with Nissan, Honda and GM to develop a Chinese sub brand that might be exported to international markets eventually.

Media reports in China indicate that there won’t be massive changes done on the Mazda3 for the new sub brand. Rather, the Mazda3 will receive a front end makeover rather than get new metal throughout.

Topics: mazda, china

If you liked the article, share on:

Pin It

Comments

Recommended

Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries