Mazda will offer unlimited mileage warranty customers in Canada

Article by Andrew Christian, on November 15, 2014

Unlimited mileage warranty awaits customers buying or leasing a MY2015 or newer Mazda vehicle in Canada. According to Mazda Motor Corp., the basic warranty covers all defective parts for three years; powertrain components for five years; body sheet metal perforation for seven years; and roadside assistance for three years – no matter the distance driven.

The eight-year emissions defect warranty, meanwhile, will still have mileage coverage of up to 128,000 kilometers, or 79,535 miles. Kory Koreeda, president of Mazda Canada Inc., remarked that the carmaker’s focus is on long-term customer satisfaction.

She said that by offering an unlimited mileage warranty, it will enhance ownership experience by alleviating concerns like kilometer limitations, repair costs and resale value. Mazda’s sales growth in Canada has failed to keep up with the market so far this year.

It only grew 3 percent in the first 10 months of 2014 to 62,995 units, while the overall market jumped 6 percent. This resulted to drop in Mazda’s share of the Canadian light-vehicle market from 5.2 percent in 2008 to 4 percent this year.

Dennis DesRosiers, an analyst at DesRosiers Automotive Consultants, remarked that Mazda’s unlimited mileage warranty is a “continuing trend in the industry,” noting that carmakers typically extend such warranties if there is an expectation that they will not be used.

He added that an unlimited mileage warranty would be an effective marketing tactic.

Topics: mazda, canada

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