Mazda will offer unlimited mileage warranty customers in Canada

Article by Christian A., on November 15, 2014

Unlimited mileage warranty awaits customers buying or leasing a MY2015 or newer Mazda vehicle in Canada. According to Mazda Motor Corp., the basic warranty covers all defective parts for three years; powertrain components for five years; body sheet metal perforation for seven years; and roadside assistance for three years – no matter the distance driven.

The eight-year emissions defect warranty, meanwhile, will still have mileage coverage of up to 128,000 kilometers, or 79,535 miles. Kory Koreeda, president of Mazda Canada Inc., remarked that the carmaker’s focus is on long-term customer satisfaction.

She said that by offering an unlimited mileage warranty, it will enhance ownership experience by alleviating concerns like kilometer limitations, repair costs and resale value. Mazda’s sales growth in Canada has failed to keep up with the market so far this year.

It only grew 3 percent in the first 10 months of 2014 to 62,995 units, while the overall market jumped 6 percent. This resulted to drop in Mazda’s share of the Canadian light-vehicle market from 5.2 percent in 2008 to 4 percent this year.

Dennis DesRosiers, an analyst at DesRosiers Automotive Consultants, remarked that Mazda’s unlimited mileage warranty is a “continuing trend in the industry,” noting that carmakers typically extend such warranties if there is an expectation that they will not be used.

He added that an unlimited mileage warranty would be an effective marketing tactic.

Topics: mazda, canada

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries