Matthew McConaughey is once again the star of a new set of ads for Lincoln. This time around, he is behind the wheel of an MKZ sedan, a shift from the MKC that he rode for the first set of spots. According to Lincoln, the new commercial will bear the same style and tone as the original McConaughey ads, which were able to gain a lot of attention largely because of the parodies by “Saturday Night Live,” Conan O’Brien, Ellen DeGeneres and others.
Andrew Frick, Lincoln’s group marketing manager, said in a statement, remarked that the response to the McConaughey ads “sparked truly great awareness for Lincoln.” He noted that McConaughey’s natural storytelling ability “perfectly complements” the Lincoln story.
The ads also proved a great help for Lincoln’s success so far this year. In the first 11 month of 2014, Lincoln posted a 15-percent surge in sales in the United States. Ford’s luxury brand launched the MKC in the spring and the model became its best-selling nameplate in November.
Dealers were happy too with the McConaughey campaign – dubbed as “Live in Your Moment” -- saying the ads are bringing in new customers and are shattering the luxury brand’s dull image.
The new commercials were still directed by Nicolas Winding Refn and created by ad agency Hudson Rouge. One of the ads -- “Diner” -- is set at a restaurant and shows off a number of MKZ features like the push-button start, retractable panoramic roof and the soon-to-be discontinued MyLincoln Touch driver connectivity system.
Another spot -- “Balance” – shows McConaughey admiring the MKZ Hybrid’s design and fuel efficiency in front of the Los Angeles skyline.