McLaren Automotive starts production of Sports Series cars at Woking site

Article by Andrew Christian, on November 10, 2015

McLaren Automotive has commenced production of its touted Sports Series family of luxury sports cars at its McLaren Production Centre (MPC) in Woking, England. First to be rolled out to the market is the McLaren 570S Coupé, followed by the McLaren 540C Coupé.

McLaren will roll out another body style next year. In fact, McLaren has already shipped the first 570S Coupé to a retailer in the United Kingdom. The British currently has over 1,000 orders as taken by its retailer network all over the world.

The production start of the Sports Series marks a new milestone in McLaren’s history while completing its three-tier product strategy of Ultimate Series, Super Series and Sports Series.

By the time McLaren completes the Sports Series family – expected by 2018 – the carmaker is forecasted to more than double its annual volume to over 4,000 cars. McLaren’s Sports Series has a price tag starting from £126,000 for the 540C Coupé to £143,250 for the 570S Coupé.

Jolyon Nash, Executive Director for Sales and Marketing at McLaren Automotive, described the start of production of the new Sports Series as a pivotal moment for sports carmaker. He remarked that since McLaren Automotive’s global launch in 2010, the company has already produced supercars and hypercars aimed at a “core, enthusiast” customer.

These products, he noted, were a big factor for McLaren year-on-year surges in sales, revenues and profits. He remarked that the Sports Series is aimed at a new buyer – a sports car market that the British carmaker has yet to penetrate.

According to Nash, while a Sports Series model will still deliver the benchmark performance and driver engagement typical of a McLaren, it is distinct from the carmaker’s current models in terms of usability and practicality.

He expressed confidence that the Sports Series would significantly contribute to McLaren’s long-term sustainability. Indeed, McLaren’s surge since its global launch five years ago was helped by its plan to introduce a new model each year.

McLaren launched the 12C in 2011 and the 12C Spider in 2012. McLaren commenced production of the McLaren P1 in 2013 and unveiled the 650S -- in coupe and Spider form -- in 2014. This year, McLaren announced the Sports Series. The company has been posting profits since 2013 and sales growths since 2012.

Press Release

McLAREN SPORTS SERIES ENTERS PRODUCTION

McLaren Automotive has started production of its new Sports Series family of luxury high-performance sports cars at the state-of-the-art McLaren Production Centre (MPC) in Woking, England. The first car to be launched in the Sports Series family is the 570S Coupé, and this will be followed by the 540C Coupé and another bodystyle in 2016. The first McLaren 570S Coupé to roll off the production line has been delivered to a retailer in the UK and, even before the first customer handover takes place, the global retailer network is holding over 1,000 orders for this superb new addition to the McLaren range.

The start of production of the new Sports Series heralds a new chapter in the short history of McLaren Automotive, as well as completing its three tier product strategy of Ultimate Series, Super Series and Sports Series. When the full Sports Series family is complete by 2018, it is forecast to more than double the annual volume of McLaren Automotive to more than 4,000 cars per year. The Sports Series is priced from £126,000 for the 540C Coupé rising to £143,250 for the 570S Coupé.

Jolyon Nash, Executive Director – Sales and Marketing at McLaren Automotive explained: ‘The start of production of the new Sports Series cars is a pivotal moment for McLaren Automotive. In our short history, we have produced a range of supercars and hypercars targeted at a core, enthusiast buyer. Since 2011, our sales have increased year-on-year with corresponding developments in revenues and profits. The Sports Series is targeted towards a new buyer and opens McLaren up to the sports car market that we have not served to date. The buyer of a Sports Series model will still experience the benchmark performance and driver engagement delivered by every McLaren model, but will also notice the increased usability and practicality that differentiates it from our existing cars. In addition, the Sports Series will make a significant contribution to the long-term sustainability of the company.’

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