McLaren announces its business plan for Asia Pacific region

Article by Christian Andrei, on September 26, 2011

The Asia Pacific network McLaren Automotive will be overseen by McLaren Automotive Asia Pte Ltd., a wholly-owned McLaren subsidiary that’s based in Singapore. Ron Dennis, Peter Lim, and Greg Levine are the first three directors of McLaren Automotive Asia Pte Ltd. Plans for the subsidiary were recently announced at a press conference in Singapore where Ron Dennis, Executive Chairman, McLaren Automotive and McLaren Group, discussed the future expansion into the region.

McLaren Automotive Asia Pte Ltd is tasked to manage all of McLaren Automotive’s regional operations in its Asia Pacific network, including importation, distribution, logistics, sales, marketing, technical support and financial services for McLaren’s lineup of high-performance sports cars.

The Singapore-based wholly-owned McLaren subsidiary will have an initial team of about 10 McLaren Automotive employees to manage retailers in Australia, Hong Kong, Japan and Singapore. In addition, McLaren Automotive announced that at launch, the Asia Pacific regional retail network will have five dedicated and experienced automotive retailers.

These are: McLaren Hong Kong – Sime Darby; McLaren Osaka – Hakko Group; McLaren Tokyo – MT International; McLaren Singapore – Wearnes Automotive; McLaren Sydney – Trivett.

The first five McLaren retailers are expected to open in the later part of 2011. So far, they have recorded an average of about 18 months of orders for its first ‘pure’ McLaren sports car, the McLaren MP4-12C.

The expansion in the region for the future will be conservative and strategic with a focus on supporting outstanding returns for retail partners that provides a market-leading ownership experience for McLaren’s customers. There are also plans being considered to expand into mainland China.

McLaren Automotive has reached the final phases for development for its range of lightweight, highly efficient, high-performance sports cars. In fact, the first McLaren MP4-12C production car entered the McLaren Technology Centre (MTC) General Assembly Hall in Woking, England, on January 17, 2011. Following 20 years of sports car design, engineering and production as well as racing expertise have inspired McLaren Automotive Chairman Ron Dennis to move forward his plans to create a range of customer-focused technology-laden performance cars.

He remarked that it has been his long-time dream to launch a lineup of high performance sports cars that establish new standards in the auto industry. McLaren's automotive division has lots of experience and expertise in building supreme sports and super cars. Example of the carmaker’s past works include the McLaren F1 (1993-1998) and the Mercedes-Benz SLR McLaren (2003-2009). Dennis remarked that McLaren commenced designing and building cars around 20 years ago.

By employing the state-of-the-art technologies that the McLaren Group has accumulated through its companies, it is now the right time to open a new chapter in the carmaker’s rich history by creating a range of high-tech high-performance cars. One technological feature of the new McLaren MP4-12C is the innovative carbon fiber chassis structure, the Carbon MonoCell.

This marks the first time that a vehicle in this segment is underpinned by such strong structure derived from racing. This also marks the first time that a car is underpinned by a one-piece carbon fiber structure.

Topics: mclaren, asia

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