McLaren announces Sports Series entry-level model, will take on Porsche 911

Article by Christian Andrei, on November 6, 2014

McLaren has just announced that its entry-level model, codenamed P13, will be unveiled in the second quarter of 2015 and will be known as the McLaren Sports Series. As expected, the new vehicle will be slotted below the 650S, will be a rival for the well-known Porsche 911 and promises to bring the McLaren credentials and exclusivity to the sportscar segment for the first time.

The new McLaren Sports Series will be a pure McLaren, will feature a carbon fiber chassis as well as a mid-mounted V8 engine. We expect to see the same 3.8-liter twin-turbo V8 used by all McLaren models, delivering around 440 hp.

Pricing will start at around 120,000 GBP or almost $200,000.

The company also prepares an interesting launch campaign which will plot the history over 13 chapters of BlackSwan moments from around the world and within Mclaren’s. As a result, McLaren will use the #BlackSwanMoments hashtag in order to tell stories that changed and challenged people’s beliefs.

Press Release

McLAREN CONFIRMS MUCH ANTICIPATED SPORTS SERIES WITH GAME-CHANGING LAUNCH CAMPAIGN

Scheduled to premiere on the world stage in the second quarter of 2015, McLaren has now confirmed that its latest model, previously referred to only by its internal codename ‘P13’, will be known as the McLaren Sports Series. It will join the range below the 650S, bringing McLaren credentials and exclusivity to the sportscar segment for the first time.

The launch campaign will plot the history over 13 chapters of true game-changing – Black Swan – moments from around the world and within McLaren’s. Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have truly changed and challenged people’s beliefs.

The McLaren Sports Series will be a pure McLaren, building on the credentials of the McLaren P1™ and 650S, bringing Formula 1™ technologies and know-how to a new segment for the brand. It will feature a carbon fibre chassis and mid-mounted V8 engine.

Follow the McLaren Sports Series campaign over the coming months at cars.mclaren.com, and join the conversation on social media – #BlackSwanMoments.

Topics: mclaren, sports car

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