In an effort to raise sales in the next two years and for it to be able to hit its goal of 4,000 units a year, McLaren is developing a global dealership network. McLaren Automotive aims to create a network of 35 dealers in 19 countries by 2011, with 12 in Europe and 8 in North America. McLaren intends to expand this network further in 2012 but it isn't expected to reach more than 70 dealers.
McLaren is set to announce 23 new dealers before the MP4-12C is launched in July. McLaren will have representations in global cities such as Chicago, Toronto, Sydney, Dubai and Zurich.
The cars will still be produced along with its Formula One vehicles at its Technology Centre (MTC) in Woking, England. It becomes obvious that the company seeks to connect with customers through its Formula One credentials.
McLaren wants to keep its image as a highly specialized maker of high-performance cars that differentiate it from other luxury and premium brand competitors, which may be known more for making more conventional sedans and coupes.
In a press release, Antony Sheriff, Managing Director at McLaren Automotive, said that the company aims to have a global network that has "fewer retailers than [its] competitors, selling a smaller volume of higher quality cars." This July, the MP4-12C is expected to debut at the Goodwood Festival of Speed in the U.K. For 2011, McLaren is slated to produce and sell a thousand 12Cs.