McLaren Automotive celebrates its first anniversary

Article by Christian Andrei, on June 23, 2012

On the same day that McLaren Automotive is celebrating the first anniversary of the opening of its first dealership to retail the MP4-12C, the British supercar maker is also marking the 1,000th unit delivered around the world. McLaren has plenty of reasons to celebrate its inaugural year of commercial operation. McLaren Sales and Marketing Director Greg Levine said that the year has been filled with “great successes and great challenges.”

However, he said that resolving those obstacles have been extremely rewarding. Levine didn’t say what its sales target was due to the economic instability that affected Europe and other regions too.

He said that as the market is highly volatile, it’s unsure what the 2013 will offer. But Levine thinks that McLaren will continue to grow as it adds dealers and models.

He said that the goal is to expand the retail network of McLaren to 70 stores by the middle of the decade from just 35 currently. These stores will have to cope with increasing the number of products to 13 models and variants in the succeeding years.

Levine also denied that any of these models is an SUV, which is what British brand Bentley did. He said that McLaren’s concentration is on making carbon-fiber sports cars that will trigger a significant shift in the minds of next-generation customers. Levine said that the chances that the brand will achieve its target will be much higher, considering that the brand has had an impressive start.

Topics: mclaren

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