McLaren Automotive opens new store in Stockholm

Article by Anita Panait, on September 4, 2013

Customers in the Nordics aching to get their own McLaren cars now do not have to go far to acquire their units as McLaren Automotive has officially opened a retail store in Stockholm, Sweden. McLaren Stockholm, which is being operated by sports car specialists Autoropa, was announced in 2012 and marks the carmaker’s continued expansion of its sales network in Europe.

McLaren Automotive chose Autoropa in 2012 to represent the British brand across the Nordic region as McLaren Stockholm. The carmaker’s latest retail outlet started selling the McLaren 12C in June 2012. Autoropa is a fully serviced importer and seller of exclusive sports cars with showrooms and service workshops in Stockholm and Malmö. Autoropa is also one of a select group of companies to be an authorized service partner for the McLaren F1 supercar.

David Brimson, McLaren’s Automotive Regional Director for Europe, remarked that they are pleased to officially open McLaren Stockholm as well as provide opportunity to customers in the Nordics to experience McLaren and discover the its philosophy. He described Autoropa as “the obvious partner with its excellent knowledge of the market,” adding that the company could deliver “the highest service to customers.”

Fillip Larsson, Managing Director of Autoropa said: “At Autoropa we take great pride in offering our customers the very best the automotive world can offer. No doubt, McLaren fits very well into our way of working and our long-term ambitions. We are looking forward not only to present this exiting brand to our current customers, we are also excited about the new opportunities McLaren represent for us to meet with new customers that we not yet had the pleasure of getting to know.” 

Topics: mclaren, showroom

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