McLaren expects the P1 to be sold out within weeks

Article by Christian Andrei, on March 17, 2013

In just a matter of weeks, the £866,000 McLaren P1 will be sold out. In fact, it sold six cars on the first day of the 2013 Geneva Motor Show where the production version of the hypercar was revealed for the first time. However, the automaker has been receiving orders ever since the almost identical concept car was brought to the Paris motor show last year.

A source told Autocar that since the Paris show, McLaren has received about 700 serious potential buyers. While McLaren has originally claimed that fewer than 500 samples of this model will be built, several early buyers have suggested that the number of cars produced be lowered so that the car will be even more exclusive.

The insider said that for many buyers, the exclusivity matters more than its performance and price. Aside from not wanting to arrive at an event where someone else has the same car, they also want the car’s value to increase over time. In addition, McLaren has been encouraging people to drive these cars and not just buy them as an investment.

He explained that there is a process of evaluation for the buyers and that it isn’t only a matter of writing a check. Notably, the £1m LaFerrari hasn’t yet sold out but marketing chief Nicola Boari thinks that they’re only waiting for it to be formalized. He said that the company expects that all 499 cars will be sold soon after they get in touch with their 700 most exclusive customers.

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