The McLaren Group has unveiled its latest GREAT campaign liveried car, a McLaren 12C. The GREAT 12C has been designed to support as well as inspire British innovation. The unit dons the GREAT campaign’s graphics and the message ‘Innovation is GREAT.’ The GREAT 12C does not only underscore McLaren’s support for the GREAT campaign, but also highlights the United Kingdom's highly innovative technology sector.
The carmaker unveiled the GREAT 12C at the McLaren Technology Centre, graced by Vodafone McLaren Mercedes driver, Jenson Button. The GREAT campaign is aiming to reaffirm the UK's international reputation as well as deliver long-term economic benefits via additional tourism, investment and education.
The McLaren 12C is considered as an ideal vehicle to showcase the UK as a hotbed of innovation since it is produced entirely in the UK at the McLaren Production Centre. The McLaren 12C also features innovative technologies that were results of the carmaker's 50 years of experience and experience in Formula 1.
One of such technologies is the 75kg one-piece carbon fiber MonoCell chassis that the core structure of the 12C. The GREAT 12C is powered by a UK-built 3.8-liter V8 twin turbo engine, and features a number of cutting-edge technologies like Brake Steer and a Proactive Chassis Control System. The McLaren 12C highlights the fact that the world also demands for British innovation. In fact, McLaren exports around 80 percent of its products to a sales network that covers the whole world.
Martin Whitmarsh, CEO of McLaren Group said:“McLaren is proud to be an ambassador for British innovation and to support the GREAT campaign. The UK has led the world in the development of technologies which have changed people’s lives, from the jet engine to the internet. I believe that we are now seeing a resurgence of that pioneering spirit and McLaren is playing its part. The McLaren 12C is a tangible embodiment of technological creativity and I hope with that with its GREAT livery it will help draw international attention to what the UK’s high-tech industry is capable of, and inspire young people at home.”