McLaren Group unveils McLaren GREAT 12C liveried car

Article by Anita Panait, on September 2, 2013

The McLaren Group has unveiled its latest GREAT campaign liveried car, a McLaren 12C. The GREAT 12C has been designed to support as well as inspire British innovation. The unit dons the GREAT campaign’s graphics and the message ‘Innovation is GREAT.’ The GREAT 12C does not only underscore McLaren’s support for the GREAT campaign, but also highlights the United Kingdom's highly innovative technology sector.

The carmaker unveiled the GREAT 12C at the McLaren Technology Centre, graced by Vodafone McLaren Mercedes driver, Jenson Button. The GREAT campaign is aiming to reaffirm the UK's international reputation as well as deliver long-term economic benefits via additional tourism, investment and education.

The McLaren 12C is considered as an ideal vehicle to showcase the UK as a hotbed of innovation since it is produced entirely in the UK at the McLaren Production Centre.  The McLaren 12C also features innovative technologies that were results of the carmaker's 50 years of experience and experience in Formula 1.

One of such technologies is the 75kg one-piece carbon fiber MonoCell chassis that the core structure of the 12C. The GREAT 12C is powered by a UK-built 3.8-liter V8 twin turbo engine, and features a number of cutting-edge technologies like Brake Steer and a Proactive Chassis Control System. The McLaren 12C highlights the fact that the world also demands for British innovation.  In fact, McLaren exports around 80 percent of its products to a sales network that covers the whole world.

Martin Whitmarsh, CEO of McLaren Group said:“McLaren is proud to be an ambassador for British innovation and to support the GREAT campaign.  The UK has led the world in the development of technologies which have changed people’s lives, from the jet engine to the internet.  I believe that we are now seeing a resurgence of that pioneering spirit and McLaren is playing its part.  The McLaren 12C is a tangible embodiment of technological creativity and I hope with that with its GREAT livery it will help draw international attention to what the UK’s high-tech industry is capable of, and inspire young people at home.”

If you liked the article, share on:


Login or Create new account to add a comment!


Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016