McLaren launches new website for media use

Article by Christian Andrei, on June 19, 2011

Those who visit the new media site of McLaren Automotive will be pleasantly surprised to find that they don’t have to register to get access to the majority of its downloadable assets, which are still licensed exclusively for editorial use. The site would only require a password for materials that were issued under embargo and for those that are available only to certain users.

The users who want to get McLaren Automotive press releases by email would still have to register though. There will be flags positioned under individual file titles to indicate the documents that are offered in several languages.

Through the use of a web tool powered by ShareThis, a link would appear on the chosen press release, image, or video to one of more than 100 social media websites.

The new home page has the latest press releases and images and it also includes the frames showing what has been going on with McLaren Automotive’s official Facebook, Twitter and YouTube pages. McLaren is hosting chats in these social media hubs where users can easily participate in.

Since 2009, McLaren Automotive has published almost 20 high quality short films its official YouTube channel to be used by the media. Its own page has received over 1.25 million views but it has recorded many millions on the independent channels.

Its YouTube channel will still be where we can see all the new films that will be produced by McLaren Automotive. But from the new site, they can be previewed and embedded. Global automotive media specialists, Newspress, developed the site, using all the strength of the industry’s top online press resources and the latest technologies in the social newsroom.

Press Release


McLaren Automotive today announces the launch of a new website for media use at

McLaren Automotive’s new media site removes the need for registration to access the majority of its downloadable assets, which continue to be licensed for editorial use only. A password is now only required for materials issued under embargo or available exclusively to specific users. Registration is still necessary for users wishing to receive McLaren Automotive press releases by email.

Flags denoting documents available in multiple languages will be positioned under individual file titles. With every press release, image and video published comes the option to link the selected file to one of over 100 social media websites, using a web tool powered by ShareThis.

In addition to latest press releases and images, the new home page includes frames of activity from the official Facebook, Twitter and YouTube pages of McLaren Automotive. Users are able to easily join the conversations the company is hosting in these social media hubs.

McLaren Automotive has published nearly 20 high quality short films for media use since 2009 on its official YouTube channel, recording more than 1.25 million views on its own page and millions more on independent channels. All new films produced by McLaren Automotive will be continue to be hosted on this popular YouTube page, but now available to preview and embed by clicking through from the new site.

The site was developed by global automotive media specialists, Newspress, bringing together all of the strengths of both the industry’s best online press resources and the latest social newsroom technologies.

Mark Harrison, Head of PR at McLaren Automotive said: “McLaren is a company committed to innovation and our new media website is no different. Our previous site benchmarked against the best automotive media websites. We are now benchmarked against the best media websites across all industries.

“With this new site we will be able to get closer to media operating in multiple communication channels by making our high quality media content easier to access and more enjoyable to engage with.”

Topics: mclaren

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